Innovation in Practice Blog

December 9, 2019

How to Enhance Innovation with Learning and Development Training

by Max Maccarone Innovation is an inescapable fact of being in business in today’s market. Advancements and developments in technology mean that nearly every industry has […]
August 13, 2019

Moms Who Dominate the Closed World Principle

If you’re remotely familiar with “mom life” you know that unpredictable needs arise at a moment’s notice. BuzzFeed recently highlighted these daily realities by capturing the […]
August 5, 2019

What is a Diaper Worth? An Example of Value and Pricing

When it comes to pricing a product, one principle rises above the rest.  A price is inextricably linked to the value a customer places on that […]
July 1, 2019
UNDER ARMOUR VIA U.S. PATENT AND TRADEMARK OFFICE

Task Unification: Under Armour ‘Smart Sneaker’ Uses Task Unification and Attribute Dependency

Wouldn’t your regular workout be that much better if recovery time was reduced to a minimum? Under Armour thinks so and has just filed a patent […]
June 3, 2019

Global Innovation Platform SOSA Partners with Elron

SOSA, the leading global innovation platform that connects international organizations to innovative technology, has entered into a strategic partnership with Elron, a top Israeli early stage investment […]
May 6, 2019

Featured in BBC Article

I had the privilege of recently being interviewed by Alex Hannaford, a BBC journalist for an article that ran last week. In his article, “How hindsight […]
April 16, 2019

Be a Catalyst for Change

Professors change the world, once student at a time. I’m regularly asked about my transition to academia. The first question I ask the professional considering the switch is whether he […]
March 25, 2019

Announcing LinkedIn Learning a-la-carte!

Many of you enjoy the benefit of sharpening your skills through LinkedIn Learning courses. To date, LinkedIn offers access to their entire course library via subscription. […]
February 27, 2019

Thinking Outside the Box About “Outside the Box”

Guest post by Bill Fanelli Last fall I attended a workshop led by author, marketing consultant, and University professor Drew Boyd. He challenged my thinking about […]
January 8, 2019

Now is the time to prepare

There are a lot of people standing in a lot of lines for academic positions. You need to find the lines that are most likely to lead to a job for you.
March 29, 2010

Academic Focus: The Jerusalem Business School

What sets innovative products and services apart from others? Common sense would suggest they have unique and unusual characteristics that make them very different than all the rest. Furthermore, if you wanted to study innovative products and services to learn the hidden secrets they hold, you would try to identify those different and original attributes. But just the opposite is true. A very high percentage of successful new products launched each year follow the same set of patterns. Innovative products are more similar than different from each other. If you can identify these patterns and overlay them onto your products and services, you should be able to innovate in a predictable, templated way. THAT is the essence of the corporate innovation method, S.I.T..
December 20, 2010

Innovation and Humor

If you are like most people, you laugh at jokes at their very end, not the beginning. Why? Because jokes make sense only in hindsight after we hear the proverbial "punch line." We have no context to start laughing at the start of the joke. But once we hear the final line, our mind works its way backwards to make sense of it. We laugh. So it is with innovation. An abstract concept remains abstract until our mind works backwards to make sense of it. Only then do we see the value. Edward de Bono describes this phenomena in his new book, Think! Before It's Too Late.
February 28, 2011

The LAB: Innovating Inflight Services with S.I.T. (February 2011)

Airline service innovation seems like an oxymoron considering the industry's reputation for low quality. But the industry is fighting back to improve its image. Companies that specialize in inflight entertainment as well as airframe manufacturers are accelerating the use of new technologies to deliver more value in the air. That's good news for an industry that has focused way too long on cost-cutting. The next battle for supremacy will be won by airlines and aviation companies that innovate services across the experiential "journey" in a sustained way. For this month's LAB, we will create new-to-the-world concepts for the inflight service experience using the S.I.T. tool set. We begin by creating a list of the components of the product or service. We select a component and we further break it down to its sub-components or attributes that we can focus on. We then apply a tool to that component to change it in some way. Working backwards ("Function Follows Form"), we envision potential benefits of the modified service to both the customer and the company. Here is a list of components:
July 25, 2011

The LAB: Innovating a Corporate Training Program (July 2011)

Corporate training is a $60 billion dollar industry and growing as the economy recovers. As with any industry, significant changes are occurring. Companies spend less on fixed internal resources and are outsourcing more. Learners are changing in the way they learn, perhaps due to the generational shift. And of course, technology has made the social side of learning more available and effective. Training executives, those who manage company training resources and programs, must continue to innovate to address these changes to stay relevant. For this month's LAB, we will apply the corporate innovation method, S.I.T., to a training program. Our goal is to find new-to-the-world concepts that improve a company's training efforts. The method works by applying one of five innovation patterns to components within the training environment. The pattern has the effect of morphing the component into something that seems unrecognizable or ambiguous. We take that "virtual product" and work backwards to uncover potential benefits or markets served, a process called "Function Follows Form."
November 21, 2011

The Voice of the Brand

Most people are surprised to hear that five simple patterns explain the majority of innovative products and services. Jacob Goldenberg and his colleagues discovered this surprising insight. It is similar to the notion of TRIZ which is a set of patterns for solving problems. Innovative products share common patterns because their inventors unknowingly followed them when generating new product ideas. These patterns become the DNA of products. You can extract the DNA and implant it into other products and services to create new innovations. We call it The Voice of the Product.
February 6, 2012

The Patterns in Super Bowl Commercials

Super Bowl commercials capture our attention because they tend to be highly creative and well-produced. At $3.5 million dollars for a thirty second spot, Super Bowl advertisers need to create the best, most innovative commercials possible. To do that, they use patterns. Professor Jacob Goldenberg and his colleagues discovered that 89% of 200 award winning ads fall into a few simple, well-defined design structures. Their book, "Cracking the Ad Code," defines eight of these structures and provides a step-by-step approach to use them. Here are the eight tools: 1. Unification 2. Activation 3. Metaphor 4. Subtraction 5. Extreme Consequence 6. Absurd Alternative 7. Inversion 8. Extreme Effort Let's see how yesterday's 2012 Super Bowl ads fit these patterns.
June 4, 2012

Patterns That Predict Innovation Success

The New York Times published a list of "32 Innovations That Will Change Your Tomorrow," an eclectic mix of concepts that range from the wild and wacky like SpeechJammer (#14) to more practical ideas like a blood test for depression (#25). I analyzed each of the 32 concepts to see which ones could be explained by the five patterns of Systematic Inventive Thinking. These patterns are the "DNA" of products that can be extracted and applied to any product or service to create new-to-the-world innovations. Dr. Jacob Goldenberg found in his research that the majority of successful innovations conform to one or more of these patterns. Conversely, the majority of unsuccessful innovations (those that failed in the marketplace) do not conform to a pattern.
November 24, 2014

Holiday Innovation: The SIT Patterns in Christmas Gifts

'Tis the season for catalogs, and my favorite is Hammacher Schlemmer, America's longest running catalog, "Offering the Best, the Only and the Unexpected for 166 Years." I was curious to see if I could spot any of the five patterns of the innovation method called Systematic Inventive Thinking (SIT). With eighty seven pages of cool gifts in the catalog, it wasn't hard at all. The hard part was deciding which ones to choose. Here are my favorites:
February 2, 2015

Why Super Bowl Commercials Are So Effective

Super Bowl commercials capture our attention because they tend to be highly creative and well-produced. At around $4 million dollars for a thirty second spot, Super Bowl advertisers need to create the best, most innovative commercials possible. To do that, they use patterns. Professor Jacob Goldenberg and his colleagues discovered that 89% of 200 award winning ads fall into a few simple, well-defined design structures. Their book, "Cracking the Ad Code," defines eight of these structures and provides a step-by-step approach to use them.
March 16, 2015

Marketing Innovation: The Unification Technique in Outdoor Advertising

The Unification Tool is a tricky but effective tool for outdoor advertising. Unification recruits an existing resource and forces it to carry the advertising message. That resource can come from within the medium itself or within the environment of the medium. In other words, the tool uses an existing component of the medium or of its environment in a way that demonstrates the problem or the promise to be delivered.