Innovation in Practice Blog

December 9, 2019

How to Enhance Innovation with Learning and Development Training

by Max Maccarone Innovation is an inescapable fact of being in business in today’s market. Advancements and developments in technology mean that nearly every industry has […]
August 13, 2019

Moms Who Dominate the Closed World Principle

If you’re remotely familiar with “mom life” you know that unpredictable needs arise at a moment’s notice. BuzzFeed recently highlighted these daily realities by capturing the […]
August 5, 2019

What is a Diaper Worth? An Example of Value and Pricing

When it comes to pricing a product, one principle rises above the rest.  A price is inextricably linked to the value a customer places on that […]
July 1, 2019
UNDER ARMOUR VIA U.S. PATENT AND TRADEMARK OFFICE

Task Unification: Under Armour ‘Smart Sneaker’ Uses Task Unification and Attribute Dependency

Wouldn’t your regular workout be that much better if recovery time was reduced to a minimum? Under Armour thinks so and has just filed a patent […]
June 3, 2019

Global Innovation Platform SOSA Partners with Elron

SOSA, the leading global innovation platform that connects international organizations to innovative technology, has entered into a strategic partnership with Elron, a top Israeli early stage investment […]
May 6, 2019

Featured in BBC Article

I had the privilege of recently being interviewed by Alex Hannaford, a BBC journalist for an article that ran last week. In his article, “How hindsight […]
April 16, 2019

Be a Catalyst for Change

Professors change the world, once student at a time. I’m regularly asked about my transition to academia. The first question I ask the professional considering the switch is whether he […]
March 25, 2019

Announcing LinkedIn Learning a-la-carte!

Many of you enjoy the benefit of sharpening your skills through LinkedIn Learning courses. To date, LinkedIn offers access to their entire course library via subscription. […]
February 27, 2019

Thinking Outside the Box About “Outside the Box”

Guest post by Bill Fanelli Last fall I attended a workshop led by author, marketing consultant, and University professor Drew Boyd. He challenged my thinking about […]
January 8, 2019

Now is the time to prepare

There are a lot of people standing in a lot of lines for academic positions. You need to find the lines that are most likely to lead to a job for you.
April 15, 2013

Academic Focus: Massive Open Online Course (MOOC) for S.I.T.

The University of Cincinnati announced it will launch its first Massive Open Online Course (called MOOC) next fall. It will be the first MOOC to teach Systematic Inventive Thinking (S.I.T.), an innovation method based on templates.
April 29, 2013

Innovating in Human Resources

Systematic Inventive Thinking is not only for inventing new products and services. You can apply it to a variety of functions and processes. SIT is based on the idea that mankind has used distinct patterns when creating new solutions or innovations. These patterns are embedded into the products and services you see around you. The SIT method structures your thinking and channels your ideation to take advantage of these patterns by re-applying them to something else. Consider the human resources function of an organization. Here are suggestions of which SIT technique to apply in a variety of HR activities:
May 6, 2013

Innovation Sighting: Attribute Dependency in Signage

Signs are perhaps the most ancient yet still relevant tools of marketing. According to the International Sign Association, signage is the least expensive but most effective form of advertising and can account for half of your customers. Can sign makers use systematic methods of creativity? Absolutely.
May 20, 2013

Marketing Innovation: The Subtraction Tool in Saint Gobain Commercials

The Subtraction tool works by removing elements generally considered essential to the situation. The tool can be used in any marketing communications medium (television, print, and so on). The tool works by drwawing your attention to the missing component. As a result, the ad is more memorable. Subtraction is one of eight patterns embedded in most innovative commercials. Jacob Goldenberg and his colleagues describe these simple, well-defined design structures in their book, "Cracking the Ad Code," and provide a step-by-step approach to using them.
June 11, 2013

We Dedicate This Book…

Today, we released "Inside the Box: A Proven System of Creativity for Breakthrough Results." The premise of the book is that creativity can be systematic and predictable.
June 17, 2013

Inside the Box Makes Front Page of The Wall Street Journal

The Wall Street Journal featured our new book, Inside the Box: A Proven System of Creativity for Breakthrough Results (Simon & Schuster), on the front page of the weekend edition. Jacob and I contributed the feature article which is adapted from the book. Here are some excerpts.
June 24, 2013

Inside the Box: Webinar July 2nd

Inside the Box Webinar, July 2, 2013. Register at http://www.sitsite.com/webinars/
July 4, 2013

The Marker on the Board (Jacob’s Story)

The moment I walked into the classroom, I could see that something was different. The students were excited, I could feel the anticipation in the air—and something about their faces made me think that they were planning something mischievous.
July 15, 2013

Inside the Box: “Oh, This Is Going to Be Addictive”

When you use Subtraction, you don’t always have to eliminate the component. There is also what we call “Partial Subtraction.” It is a valid technique as long as the product or service that remains delivers a new benefit. To deploy Partial Subtraction, you pick a component and then eliminate a specific feature of that component. Consider the case of Twitter, a microblogging application used by hundreds of millions of people worldwide. By simply restricting each tweet to 140 characters, Twitter has become a vast digital conversation about what individuals around the globe are thinking and doing. A Partial Subtraction of the traditional blog down to 140 characters dramatically increased the volume of and participation in this Internet phenomenon. How did it happen?
July 22, 2013

Strategy+Business: Thinking Inside the Box

Books about business innovation seem to arrive as quickly as ideas on a whiteboard in a brainstorming session. But Inside the Box: A Proven System of Creativity for Breakthrough Results (Simon & Schuster, 2013), by Drew Boyd and Jacob Goldenberg, jumps out for its counterintuitive take on creativity.