Innovation in Practice Blog

January 12, 2021

The Creative Power of Thinking Big: How to Improve Your Ideas with One Simple Trick

Think big. You’ve probably heard that a lot of times.  As leaders, we need to be more aggressive, take more risks, and challenge ourselves to think […]
January 5, 2021

The Temptation of Creative Ideas: How We View Ideas Differently Depending on the Source

The next time you come up with a great idea, don’t share it with anyone! Sounds absurd, right? Here’s a better way of saying that: If […]
December 29, 2020

You’re Awesome! How Sarcasm Enhances Creativity

Sarcasm is the idea of using irony in a way to mock somebody or to insult them. While sarcasm can be insulting and hurtful to somebody, […]
December 22, 2020

The Golden Rule of Creativity

The golden rule says that you should treat others as you want them to treat you.  Now, the golden rule of creativity states that if you […]
December 15, 2020

Where There’s Hope, There’s Creativity: The 5 Modes of Hoping

Do you feel like you’re never going to get any creative stuff going?  Well, never lose hope – because hope is a prerequisite to be creative. […]
December 8, 2020

What Makes Something Creative? The Characteristics of Highly Innovative Ideas

What is it about some products and services that make them more innovative and more creative than other products?  What is their secret ingredient? Well, it […]
December 1, 2020

Have You Reached Your Creative Peak?

Do you feel you’ve reached your optimum level of creativity? If not, when is that going to happen? And if yes, how do maintain that level […]
November 24, 2020

Finding Your Creative Sweet Spot: How to Make an Idea More Appealing

Not all ideas are equal. Some are okay, some are great. But don’t just throw those okay ideas away. The key is to find that creative […]
November 17, 2020

Six Best Books on Creativity: The Classics that Teach the How and Not the Why

If you like creativity and innovation, there are a lot of great books out there that cover just a wide range of topics. So how do […]
November 10, 2020

The Myth of Outside the Box Thinking: Why Brainstorming and Other Such Techniques Are Your Worst Enemy

How many brainstorming sessions have you been in? What really came out of it? What was the process like for you? How did you feel about […]
April 15, 2013

Academic Focus: Massive Open Online Course (MOOC) for S.I.T.

The University of Cincinnati announced it will launch its first Massive Open Online Course (called MOOC) next fall. It will be the first MOOC to teach Systematic Inventive Thinking (S.I.T.), an innovation method based on templates.
April 29, 2013

Innovating in Human Resources

Systematic Inventive Thinking is not only for inventing new products and services. You can apply it to a variety of functions and processes. SIT is based on the idea that mankind has used distinct patterns when creating new solutions or innovations. These patterns are embedded into the products and services you see around you. The SIT method structures your thinking and channels your ideation to take advantage of these patterns by re-applying them to something else. Consider the human resources function of an organization. Here are suggestions of which SIT technique to apply in a variety of HR activities:
May 6, 2013

Innovation Sighting: Attribute Dependency in Signage

Signs are perhaps the most ancient yet still relevant tools of marketing. According to the International Sign Association, signage is the least expensive but most effective form of advertising and can account for half of your customers. Can sign makers use systematic methods of creativity? Absolutely.
May 20, 2013

Marketing Innovation: The Subtraction Tool in Saint Gobain Commercials

The Subtraction tool works by removing elements generally considered essential to the situation. The tool can be used in any marketing communications medium (television, print, and so on). The tool works by drwawing your attention to the missing component. As a result, the ad is more memorable. Subtraction is one of eight patterns embedded in most innovative commercials. Jacob Goldenberg and his colleagues describe these simple, well-defined design structures in their book, "Cracking the Ad Code," and provide a step-by-step approach to using them.
June 11, 2013

We Dedicate This Book…

Today, we released "Inside the Box: A Proven System of Creativity for Breakthrough Results." The premise of the book is that creativity can be systematic and predictable.
June 17, 2013

Inside the Box Makes Front Page of The Wall Street Journal

The Wall Street Journal featured our new book, Inside the Box: A Proven System of Creativity for Breakthrough Results (Simon & Schuster), on the front page of the weekend edition. Jacob and I contributed the feature article which is adapted from the book. Here are some excerpts.
June 24, 2013

Inside the Box: Webinar July 2nd

Inside the Box Webinar, July 2, 2013. Register at http://www.sitsite.com/webinars/
July 4, 2013

The Marker on the Board (Jacob’s Story)

The moment I walked into the classroom, I could see that something was different. The students were excited, I could feel the anticipation in the air—and something about their faces made me think that they were planning something mischievous.
July 15, 2013

Inside the Box: “Oh, This Is Going to Be Addictive”

When you use Subtraction, you don’t always have to eliminate the component. There is also what we call “Partial Subtraction.” It is a valid technique as long as the product or service that remains delivers a new benefit. To deploy Partial Subtraction, you pick a component and then eliminate a specific feature of that component. Consider the case of Twitter, a microblogging application used by hundreds of millions of people worldwide. By simply restricting each tweet to 140 characters, Twitter has become a vast digital conversation about what individuals around the globe are thinking and doing. A Partial Subtraction of the traditional blog down to 140 characters dramatically increased the volume of and participation in this Internet phenomenon. How did it happen?
July 22, 2013

Strategy+Business: Thinking Inside the Box

Books about business innovation seem to arrive as quickly as ideas on a whiteboard in a brainstorming session. But Inside the Box: A Proven System of Creativity for Breakthrough Results (Simon & Schuster, 2013), by Drew Boyd and Jacob Goldenberg, jumps out for its counterintuitive take on creativity.