Innovation in Practice Blog

October 27, 2020

Learning the Powerful, Yet Abstract Method of Attribute Dependency

Attribute Dependency is one of the five techniques of the SIT (Systematic Inventive Thinking) method.  Just to give you an idea, think of your home thermostat […]
October 20, 2020

The Myth of Post-it Notes and Other Serendipitous Inventions: Why Pure Chance is Not Your Creative Friend

Chocolate chip cookies, penicillin, Velcro, microwave ovens, the game of basketball, and Post-It Notes. What do they have in common? Well, those products were invented completely […]
October 13, 2020

The Subtraction Technique: The Creative Power of Taking Elements Away

Subtraction is the removal of an essential core element rather than the addition of new systems or functions.  Like all the other techniques of the Systematic […]
October 6, 2020

The Multiplication Technique: A Simple Tool with Many Creative Surprises Inside

Procter & Gamble was able to take an air freshener product that was lagging at 4th place in terms of market share – to 1st place, […]
September 29, 2020

How to Create and Run an Innovation Pilot Program

Individuals and organizations need to learn at a rate faster than the rate of change. And innovation pilot programs help you do that.  But how do […]
September 22, 2020

Fixedness: Your Main Barrier to Creative Thinking

How do you develop your creativity? As much as you want to or need to be creative, sometimes, there’s something that seems to block it. And […]
September 15, 2020

Process Innovation: Unlocking New Value in What You Do Everyday

The Systematic Inventive Thinking or SIT method is not only applicable to products, it’s also highly valuable in innovating services and processes.  Here are two ways […]
September 8, 2020

Innovation Dream Teams: The Secret Formula to Drive Team Success

When you’re talking about innovation, a traditional brainstorming approach doesn’t work. If you want to generate better ideas, you have to be able to create your […]
September 1, 2020

Why People Resist Our Innovative Ideas and How To Overcome It

With innovation comes resistance. They define each other. An idea simply cannot be innovative unless it’s met with resistance. Because of this, we should see resistance […]
August 25, 2020

How to Use the Closed World Principle of Creativity

Creative thinking can be systematic and routine. All you have to do is learn how to use your brain and learn a new way to generate […]
March 29, 2010

Academic Focus: The Jerusalem Business School

What sets innovative products and services apart from others? Common sense would suggest they have unique and unusual characteristics that make them very different than all the rest. Furthermore, if you wanted to study innovative products and services to learn the hidden secrets they hold, you would try to identify those different and original attributes. But just the opposite is true. A very high percentage of successful new products launched each year follow the same set of patterns. Innovative products are more similar than different from each other. If you can identify these patterns and overlay them onto your products and services, you should be able to innovate in a predictable, templated way. THAT is the essence of the corporate innovation method, S.I.T..
September 12, 2011

Marketing Innovation: The Activation Tool Using Smartphones

The Activation Tool is one of the most effective but underused tools in advertising. Commercials based on this tool work well because they make your marketing message stand out in the sea of advertising. They engage the viewer to participate in the advertisement, either mentally or physically. Instead of just reading, watching, or listening to the message, the viewer is required to take an active part. This causes a dynamic sensory experience so memorable that the viewer is more likely to remember the commercial's main message. The tool is one of eight patterns embedded in most innovative commercials. Jacob Goldenberg and his colleagues describe these simple, well-defined design structures in their book, "Cracking the Ad Code," and provide a step-by-step approach to using them.
June 11, 2013

We Dedicate This Book…

Today, we released "Inside the Box: A Proven System of Creativity for Breakthrough Results." The premise of the book is that creativity can be systematic and predictable.
July 4, 2013

The Marker on the Board (Jacob’s Story)

The moment I walked into the classroom, I could see that something was different. The students were excited, I could feel the anticipation in the air—and something about their faces made me think that they were planning something mischievous.
September 4, 2013

Webinar: The Science Behind Systematic Inventive Thinking

Webinar: The Science Behind Systematic Inventive Thinking
September 29, 2014

Can Creativity Be Taught? Insights from Jacob Goldenberg and Others

Can creativity be taught? Here are insights from Professors Jacob Goldenberg, Rom Shrift and others on this seemingly elusive topic (from Knowledge@Wharton, August 27, 2014):
December 22, 2014

Innovation in Practice: Seven Years Strong

This month marks the seven year anniversary of Innovation in Practice. As always, I want to thank my many readers and supporters who follow it. 2014 was an excellent year as our message about systematic creativity continues to be heard. Jacob Goldenberg and I launched our book, Inside the Box: A Proven System of Creativity for Breakthrough Results last year, and it was nominated for Innovation Book of the Year. We're thrilled that the book is now published in fourteen languages. It is the first detailed description of Systematic Inventive Thinking (the method and the people at SIT LLC that taught it to me.)
February 16, 2015

Innovation Sighting: Attribute Dependency and World Population

What if countries were sized proportional to their population? What would the world look like? Take a look at this map (reported by NPR.org):
March 7, 2016

Marketing Innovation: Chicken and the Absurd Alternative Tool

One of my favorites is the Absurd Alternative Tool. It works by offering exaggerated alternatives to using the product or service to highlight the benefit. But the key is to make the alternative truly absurd. Otherwise viewers can get confused.