Attribute Dependency is one of the five techniques of the SIT (Systematic Inventive Thinking) method.  Just to give you an idea, think of your home thermostat […]

Chocolate chip cookies, penicillin, Velcro, microwave ovens, the game of basketball, and Post-It Notes. What do they have in common? Well, those products were invented completely […]

Subtraction is the removal of an essential core element rather than the addition of new systems or functions.  Like all the other techniques of the Systematic […]

Procter & Gamble was able to take an air freshener product that was lagging at 4th place in terms of market share – to 1st place, […]

Individuals and organizations need to learn at a rate faster than the rate of change. And innovation pilot programs help you do that.  But how do […]

How do you develop your creativity? As much as you want to or need to be creative, sometimes, there’s something that seems to block it. And […]

The Systematic Inventive Thinking or SIT method is not only applicable to products, it’s also highly valuable in innovating services and processes.  Here are two ways […]

When you’re talking about innovation, a traditional brainstorming approach doesn’t work. If you want to generate better ideas, you have to be able to create your […]

With innovation comes resistance. They define each other. An idea simply cannot be innovative unless it’s met with resistance. Because of this, we should see resistance […]