by Drew Boyd | Oct 19, 2015 | Attribute Dependency, Design Thinking, Evaluation Ideas, Idea Generation
Imagine you’re driving down the highway, and you notice a flag waving in the distance. But something’s not right. The flag is upside down. You’d notice it right away because it’s not in its usual position that you have seen hundreds of times before. We all have this...
by Drew Boyd | Sep 15, 2014 | Design Thinking, Evaluation Ideas, Idea Generation, Ideation, Innovation Sighting, Jared Diamond
Innovation is anything that is new, useful, and surprising. “Surprising” means that the idea makes you slap your forehead and say, “Gee, why didn’t I think of that?” Here’s a great example. “Researchers at the MIT Media...
by Drew Boyd | Apr 14, 2014 | Design Thinking, Evaluation Ideas, Idea Generation
You can frequently make groundbreaking innovations simply by dividing a product into “chunks” to create many smaller versions of it. These smaller versions still function like the original product, but their reduced size delivers benefits that users wouldn’t get with...
by Drew Boyd | Feb 11, 2013 | Advertising Tools, Culture of Innovation, Design Thinking, Evaluation Ideas
The Metaphor is the most commonly used tool in marketing communications because it is a great way to attach meaning to a newly-launched product or brand. The Metaphor Tool takes a well-recognized and accepted cultural symbol and manipulates it to connect to the...
