Innovation in Practice Blog

January 19, 2021

Mastering Creative Thinking: Two Techniques to Make Creative Thinking Stick

Becoming even just a little bit more creative will enhance what you do every day – whether at work, at home, or just about anywhere.  But […]
January 12, 2021

The Creative Power of Thinking Big: How to Improve Your Ideas with One Simple Trick

Think big. You’ve probably heard that a lot of times.  As leaders, we need to be more aggressive, take more risks, and challenge ourselves to think […]
January 5, 2021

The Temptation of Creative Ideas: How We View Ideas Differently Depending on the Source

The next time you come up with a great idea, don’t share it with anyone! Sounds absurd, right? Here’s a better way of saying that: If […]
December 29, 2020

You’re Awesome! How Sarcasm Enhances Creativity

Sarcasm is the idea of using irony in a way to mock somebody or to insult them. While sarcasm can be insulting and hurtful to somebody, […]
December 22, 2020

The Golden Rule of Creativity

The golden rule says that you should treat others as you want them to treat you.  Now, the golden rule of creativity states that if you […]
December 15, 2020

Where There’s Hope, There’s Creativity: The 5 Modes of Hoping

Do you feel like you’re never going to get any creative stuff going?  Well, never lose hope – because hope is a prerequisite to be creative. […]
December 8, 2020

What Makes Something Creative? The Characteristics of Highly Innovative Ideas

What is it about some products and services that make them more innovative and more creative than other products?  What is their secret ingredient? Well, it […]
December 1, 2020

Have You Reached Your Creative Peak?

Do you feel you’ve reached your optimum level of creativity? If not, when is that going to happen? And if yes, how do maintain that level […]
November 24, 2020

Finding Your Creative Sweet Spot: How to Make an Idea More Appealing

Not all ideas are equal. Some are okay, some are great. But don’t just throw those okay ideas away. The key is to find that creative […]
November 17, 2020

Six Best Books on Creativity: The Classics that Teach the How and Not the Why

If you like creativity and innovation, there are a lot of great books out there that cover just a wide range of topics. So how do […]
November 22, 2010

Innovation Sighting: New World Order with Attribute Dependency

One way to develop stronger innovation skills is to practice pattern recognition...seeing an inherent pattern used to create innovative products and services. Pattern recognition "builds innovation muscle" and makes you more adept at applying patterns to other products and services. Here is an interesting example that uses the S.I.T. pattern called Attribute Dependency. This pattern creates new (or breaks existing) dependencies between attributes of a product or service. It can also create dependencies between attributes of the product or service and its external environment. Do you see the Attribute Dependency pattern in this map?
February 7, 2011

Super Bowl Innovation

At $3 million dollars for a thirty second spot, Super Bowl advertisers need to create the best, most innovative commercials possible. How? Creating innovative TV commercials is more effective when using patterns embedded in other innovative commercials. Professor Jacob Goldenberg and his colleagues discovered that 89% of 200 award winning ads fall into a few simple, well-defined design structures. Their book, "Cracking the Ad Code," defines eight of these structures and provides a step-by-step approach to use them.
October 17, 2011

Are You More Innovative Than You Think?

DnaYou may be surprised to find many of your products and services conform to the five innovation patterns of Systematic Inventive Thinking. If so, it means your employees are predisposed to use innovation patterns when developing new products. Like many innovators, they are using patterns probably without realizing it. Given this predisposition to using innovation templates, a company can realize huge gains in innovation effectiveness by taking the next step.
August 13, 2012

Innovation Sighting: S.I.T. Patterns in Refrigerators

This month's Innovation Sighting comes to us from Dr. Steven Palter. Dr. Palter is a gynecologic fertility specialist and a true innovator in the medical field. He learned the S.I.T. method recently, so he knows how to spot the five innovation patterns of S.I.T. in everyday products and services. This one is a new refrigerator launched by LG at the 2012 Consumer Electronics Show in Las Vegas. It is the LGLFX31945ST French Door Refrigerator with Door-in-Door. The new Door-in-Door is a classic example of the Multiplication Technique. To use Multiplication, make a list of the components of the product, select a component and copy it, then change the copied component along some variable such as size, location, or other attribute. Once you create this Virtual Product, try to identify new benefits or markets served by this configuration.
June 16, 2014

Mastering the SIT Innovation Method

One way to develop your expertise in the SIT techniques is with pattern spotting. A key premise of SIT is that for thousands of years, innovators have used patterns in their inventions, usually without even realizing it. Those patterns are now embedded into the products and services you see around you, almost like the DNA of a product. You want to develop your ability to see these patterns as a way to improve your use of them.