by Drew Boyd | Jun 20, 2011 | Advertising Tools, Culture of Innovation, Evaluation Ideas, Kickstarter
"Red tape" is defined as the collection or sequence of forms and procedures required to gain bureaucratic approval for something, especially when oppressively complex and time-consuming. That's how Southwest Airlines describes other airlines'...
by Drew Boyd | Feb 28, 2011 | Consultants, Creativity Tools, Design Thinking, Innovation Clusters, Jacob Goldenberg, Technology
Airline service innovation seems like an oxymoron considering the industry’s reputation for low quality. But the industry is fighting back to improve its image. Companies that specialize in inflight entertainment as well as airframe manufacturers are...
by Drew Boyd | Nov 1, 2010 | Help, Innovation Method, Innovation Sighting, Innovative Marketing
What big innovation do you expect within 10 years? My crystal ball is no better than others. Rather than predict innovations, I predict what characteristics they will have and how they might be invented. 1. Mobility: Future products will incorporate some degree of...
by Drew Boyd | Jul 5, 2010 | Evaluation Ideas, Innovation Method
An innovation tool is a cognitive prosthetic that helps individuals and groups overcome their human limitations to innovate more capably. Just as an artificial limb or hearing aid compensates and augments a missing or impaired part of the body, a thinking tool does...
by Drew Boyd | Jun 28, 2010 | Culture of Innovation, Ideation
Cannes Lions, the International Advertising Festival, is the world’s only truly global meeting place for professionals in the communications industry. It celebrates advertising winners each year in a variety of categories. The 57th festival was held last week....