The LAB: Innovating a New Product Launch Campaign (September 2011)

by | Sep 26, 2011 | Advertising Tools, Consultants, Creativity Tools, Design Thinking, Evaluation Ideas, Innovation Clusters, Jacob Goldenberg, Technology

Innovation methods are not just for inventing new products.  Savvy marketers apply innovation methods to the “big event” – the product launch campaign. Companies spend millions of dollars to get a product off to the right start.  The launch of a new product can make...