Go behind the scenes of "Inside the Box: A Proven System of Creativity for Breakthrough Results." Enjoy this one hour webinar with co-author, Drew Boyd, who shares insights about the writing of the book and its impact on the creative potential of organizations.
Humans are creatures of habits, and these habits can be analyzed and codified into rules that help us perform better. Many times, we're not even aware of the habits that control our choices.
Conside the child's game, Rock-Paper-Scissors. The odds of winning are one in three. At least, that's what chance predicts. But people do not play randomly - they follow hidden patterns that you can predict to win more games than you should, a study has revealed.
With so many successful products created through serendipity, it makes you wonder whether companies can rely on it to create breakthrough products. The answer is no. Serendipity, as a method of innovation, has a very poor track record. The number of serendipitous products is a tiny percentage of the total of all products. It just doesn't yield nearly the amount of blockbuster products as you would think.
So why does it seem there are so many of them? That’s because serendipitous products are more memorable than others. We hear about them in the news media more often. Because of that, we recall more examples of serendipitous products than other inventions. So we’re fooled into thinking they must be occurring at a much higher rate. It just isn’t true.
Innovation is an essential ingredient to the growth and success of China's economy. The use of methods such as Systematic Inventive Thinking will accelerate that growth. But where should China focus its innovation efforts? Professors George Yip and Bruce McKern make the case that China should focus on the following:
You can frequently make groundbreaking innovations simply by dividing a product into “chunks” to create many smaller versions of it. These smaller versions still function like the original product, but their reduced size delivers benefits that users wouldn’t get with the larger, “parent” product. This is “Preserving Division.”
Task Unification is defined as: assigning an additional task to an existing resource. That resource should be in the immediate vicinity of the problem, or what we call The Closed World. In essence, it's taking something that is already around you and giving an additional job.
Have you ever heard the expression, "Riding on the Coattails of Others?" What it means is - achieving success by associating with other people or groups. In sales and marketing, it’s another great way to create opportunities and improve your sales revenue. Let’s look at how.