You can use an innovation method like SIT on your own. But there are times when you want to use it in a group with your colleagues. After all, innovation is a team sport. Innovating in groups lets you harness the brainpower of others. Here are some tips and techniques to get the most out of your group ideation session.
When describing the SIT method, I sometimes say it’s like using the voice of the product. That’s because SIT is based on patterns that are embedded into the products and services you see around you. If products could talk to you, they would describe the five patterns of SIT.
But there’s another important voice in business innovation: the voice of the customer. After all, that’s why you do innovation - to create new value, directly or indirectly, for your customers. A good innovator understands their needs and wants. In this video, I’ll show you four different ways to gain new insights from your customers.