by Erica Gage | Jul 21, 2014 | Advertising Tools, Consultants, Culture of Innovation, Evaluation Ideas
Creative marketers use a clever little tool called fusion. Fusion links a product to a message in a creative way that communicates the value inherent in the product. Fusion creates a visual connection between the product and a symbol representing the value. When a...
by Erica Gage | Jun 30, 2009 | Consultants, Evaluation Ideas, Ideation
Placing advertisements on objects such as billboards and taxis is nothing new. But here is a new twist using task unification. It is one of five templates in the corporate innovation method called S.I.T. Task Unification assigns an additional “job” to...
