The Golden Rule of Creativity

by | Dec 22, 2020 | Google, Idea Generation, Innovation Method | 0 comments

The golden rule says that you should treat others as you want them to treat you. 
Now, the golden rule of creativity states that if you help others boost their creative output then they’re going to help you in response. 

Innovation is a team sport.

Creativity can also happen in a collaborative context and groups produce better results than that lone genius working by themselves. And so, you can be a more creative person by helping others become creative, too. 
But how exactly can you boost creative output within your organization? 
Practice reciprocity.

The Reciprocity Study

Researchers have investigated this phenomenon by surveying more than 200 pharmaceutical scientists working in an R&D operations in 63 different companies in Canada and the U.S. 
They found that the technical workers often hold critical information, and they hold it privately because they’re not willing to share it with others. But what motivates them to share with others is when they see the other person is likely to give back to them.

How to Instill the Golden Rule of Creativity in Your Group

  1. Build your reputation.

Build a reputation as a person who is willing to give back to others. When somebody helps you, you give back to them. But the key to building your reputation is you have to make the first move. Share critical information with others even if they haven’t given anything back to you yet. Make sure the information you give to others is meaningful.  

  1. Develop relationships and networks.

If you work in a company and you want to be more innovative with a group, go ahead and spend time with them. Build that relationship and that day-to-day interaction with them. Develop those informal relationships and networks inside your group, whether it’s a professional or personal, but also reach outside of your little group. 

  1. Practice, practice, practice.

You will be a more creative person if you help others be more creative. 
To hear more on the golden rule of creativity, listen to the full podcast episode here: Episode 021: The Golden Rule of Creativity.