What is it about some products and services that make them more innovative and more creative than other products?
What is their secret ingredient?
Well, it turns out, there are characteristics of highly innovative products and services that tend to attract people’s attention more than others.
If you’re looking for something very creative, you want to have these characteristics in mind.
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Highly innovative products are smart. These products change, they morph, and they just seem to know when a situation is occurring. They adjust themselves to become more relevant to what you’re doing right in that moment.
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Highly innovative products are simpler than less innovative products and they’re counterintuitive. You can have a high functioning, complicated product, but incredibly simple to use. Those are the ones that people find most innovative.
It means the problem is also part of the solution. Highly innovative products have some unique aspect of it that leads you to the solution of it.
The product is unique in that it only appears when the problem appears. The product has some feature in it that it only shows up when you need it. Otherwise, it’s hidden away.
To hear more on the 5 characteristics of highly innovative products, listen to the full podcast episode here: Episode 019: What Makes Something Creative? The Characteristics of Highly Innovative Ideas.