Written by Drew Boyd and Jacob Goldenberg
Inside the Box:
A Proven System of Creativity for Breakthrough Results
Hardcover | Paperback | E-book | Audio Book
Inside the Box:
A Proven System of Creativity for Breakthrough Results
Inside the Box shows that more innovation – and better and quicker innovation – happens when you work inside your familiar world using a set of techniques that channel the creative process in a way that makes us more – not less – creative.
Inside the Box is a….
FINALIST for AMA Marketing Book of the Year & NOMINATED for Innovation Book of the Year
The Berry-AMA Book Prize for the Best Book in Marketing recognizes books whose innovative ideas have had significant impact on marketing and related fields.
Inside the Box is a….
FINALIST for AMA Marketing Book of the Year & NOMINATED for Innovation Book of the Year
The Berry-AMA Book Prize for the Best Book in Marketing recognizes books whose innovative ideas have had significant impact on marketing and related fields.
Also by Drew Boyd
So You Want to Be a Professor
How to Land Your Dream Job in Academia
Professors change the world. Are you motivated to teach? Do you have the commitment and courage to do what it takes to trade your job for the classroom?
Adding Prestige to Your Portfolio
How to Use the Creative Luxury Process to Develop Products Everyone Wants
Contrary to popular belief, luxury is a well-defined code that can be reapplied to any other product or service to enhance its value. Adding Prestige to Your Portfolio reveals how non-luxury companies can apply the principles of luxury and creativity to transition parts of their portfolio to luxury status.