What to Do When Your Innovation Pipeline is Dry?
The challenge is balancing competing priorities and developing ideas that are possible to produce and needed in the market.
There Are No Black and White Answers
Successful Leaders Have Pipelines Flowing With New Products and Services
Right after delivering quarterly business results, the pressure is on immediately to create the next big growth opportunity.
It’s critical that your brands innovate because you’re part of an overall portfolio.
Your company has other choices in that portfolio it can invest in. If you can’t show your pipeline will deliver higher growth than other investments, your brand’s share of the budget will start shrinking.
The solution for enabling a creative and innovative culture is to use patterns.
For thousands of years, innovators have used patterns in their inventions, usually without realizing it. These patterns can regulate your thinking and channel your ideation so that you produce amazing and completely unexpected ideas in a systematic way.
Creating New Ideas Depends on
One Thing: Patterns
For thousands of years, innovators have used SIT patterns in their inventions, usually without realizing it. These patterns are embedded into the products and services you see around you every day. Think of these patterns as the DNA of a product or service.
Creativity and Innovation Actually Live Inside the Box
Drew can help bring it out.
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Help Your Team Grow
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Brainstorming. We’ve talked about it here on the podcast before. Regular listeners will likely remember that I’m not a big fan. However, today I want to share insights on brainstorming from someone besides me. Mark McGuinness is a fellow author and podcaster. He...