Innovation Inside the Box Podcast

Innovation Inside the Box features structured creativity and innovation strategies for leaders who want to think differently, be more innovative, implement change and, grow. The conversations you’ll hear will help you apply innovation methods to services and processes, overcome resistance to ideas, and create a culture of innovation.

Drew Boyd is a global leader in creativity and innovation, international public speaker, award-winning author and innovation blogger, and university professor who has worked with clients such as GE Aviation, Johnson & Johnson, L’Oreal, Stryker, Danaher, Kaiser Permanente, Eli Lilly, Underwriters Lab, Procter & Gamble, Cincinnati Bell, and Toyota. He teaches teams, businesses and governments how to solve tough problems to create a culture of innovation and a flowing pipeline. Drew reframes the innovation process in a way that makes people more—not less—creative.

December 7, 2020

020: Where There’s Hope, There’s Creativity

If you’re wondering why you just can’t be creative or you’re almost losing that sense of hope of being able to generate a creative idea one […]
November 30, 2020

019: What Makes Something Creative? The Characteristics of Highly Innovative Ideas

Have you found the secret sauce in your product or service? Well, it turns out, there are characteristics of highly innovative products and services that tend […]
November 23, 2020

018: Have You Reached Your Creative Peak?

Have you reached that point in your life when your creative output is at its optimal level? But when do you know if and when you’ve […]
November 16, 2020

017: Finding Your Creative Sweet Spot: How to Make an Idea More Appealing

Not all ideas are equal. Ideas get resisted sometimes because either they’re too complex – or they’re just plain boring they don’t make it to the […]
November 9, 2020

016: Six Best Books on Creativity: The Classics that Teach the How and Not the Why

If you like creativity and innovation, there are a lot of great books out there that cover a wide range of topics. So how do you […]
November 2, 2020

015: The Myth of Outside the Box Thinking: Why Brainstorming and Other Such Techniques Are Your Worst Enemy

Brainstorming = Innovation, correct? A lot of people equate innovation with brainstorming. And that’s entirely false. In fact, brainstorming creates this one-sided view that biases people […]
October 26, 2020

014: Five Ways to Teach Your Children to be More Creative

Can you teach your children to be more creative? Of course! In fact, the systematic inventive thinking or SIT method that I’ve been covering for the […]
October 19, 2020

013: Attribute Dependency

We live in a world of change. Just look around you, everything is changing. But today, I’m going to talk about another level of change that […]
October 12, 2020

012: The Myth of Post-It Notes and Other Serendipitous Inventions: Why Pure Chance is Not Your Creative Friend

Chocolate chip cookies, penicillin, Velcro, the microwave oven, and the game of basketball – what do all of those have in common? Well, they’re examples of […]