Innovation in Practice Blog

July 9, 2018

Breaking Fixedness: Saving the Boys of the Thai Soccer Team Trapped in a Cave

News of a boys soccer team trapped in a cave in Thailand brought back memories of the Chilean miners trapped 2,300 feet underground in August 2010. […]
June 25, 2018

Making Big, Bold Assertions to Drive Design Strategy

By Jon Kolko Design strategy is built on assertion. On the way to a great design strategy is the creation of a series of value assertions: […]
June 11, 2018

Innovation Sighting: Attribute Dependency and the Shape-Shifting Mannequin

Robotics and Fashion Design are two industries not typically paired together. Designer Audrey-Laure Bergenthal has done just that by designing a robotic mannequin that can change size […]
June 1, 2018

Innovation Sighting: Digital License Plates Using Task Unification and Attribute Dependency

A digital license plate that can change display and track the vehicle is currently being tested in California. 116 of these innovative tags that come with […]
May 1, 2018

Innovation Sighting: Amazon’s New Delivery – The Division Technique in Action 

Amazon.com Inc., the largest internet retailer in the world, is paving the way for another delivery option by bringing packages directly to a customer’s car. As […]
April 9, 2018

Innovative Advances in Pricing

ORIS Intelligence released the following update in mid-March, providing strategic information for Houseware manufacturers. Pricing Violations Heating Up in Housewares Industry: ORIS Intelligence Reveals New Insights […]
March 20, 2018

Register Now: Design Your Innovation Blueprint at Columbia Business School

The Columbia Business School Executive Education program is, once again, partnering with SIT to bring Design Your Innovation Blueprint: Leveraging Systematic Inventive Thinking. Registration is now […]
March 14, 2018

Innovation Sighting: Task Unification in Samsung’s New Smart TV

Imagine no longer deliberating between trendy art, your favorite photos, or the nonnegotiable family TV for your prominent living room wall. Samsung’s new 2018 QLED TVs […]
February 20, 2018

Innovation Sighting: Task Unification in Cars That Advertise

Imagine pulling out of the driveway for your regular jaunt to the grocery store. While turning the corner to exit your neighborhood the car console screen […]
February 12, 2018

Calling All Nominations: PDMA OCI Award

Nominations are underway for PDMA’s 31st annual Outstanding Corporate Innovator Award (OCI), which has become the premier honor for industry innovators. The OCI Award selection process […]
June 1, 2018

Innovation Sighting: Digital License Plates Using Task Unification and Attribute Dependency

A digital license plate that can change display and track the vehicle is currently being tested in California. 116 of these innovative tags that come with […]
March 14, 2018

Innovation Sighting: Task Unification in Samsung’s New Smart TV

Imagine no longer deliberating between trendy art, your favorite photos, or the nonnegotiable family TV for your prominent living room wall. Samsung’s new 2018 QLED TVs […]
February 20, 2018

Innovation Sighting: Task Unification in Cars That Advertise

Imagine pulling out of the driveway for your regular jaunt to the grocery store. While turning the corner to exit your neighborhood the car console screen […]
September 18, 2017

Innovation Sighting: Task Unification and GladWare Containers

GladWare containers have become a common household item. Most kitchens today have that designated drawer filled to the brim with self-stacking plastic wonders and the infamous […]
June 9, 2017

Innovation Sighting: LG’s New Smart Vacuum Doubles as a Home Security System

The rush to put new technology in the home is heating up like never before. Challengersinclude Amazon (Echo), Google (Home), and soon we’ll have Apple’s Siri […]
November 28, 2016

Innovation Sighting: Pearl RearVision Backup Camera and Alert System

Backing up your car in those cramped, hard-to-see spaces just got safer and easier, thanks to Pearl Automation’s innovative use of the Task Unification Technique. Task […]
November 21, 2016

The SIT Patterns in Thanksgiving Cooking Gadgets

by Darla Wilkinson (darla@drewboyd.com) For many people this week’s Thanksgiving celebration will mean endless shopping, prepping, and cooking in anticipation of the big feast. The hours […]
September 6, 2016

Innovation Sighting: Task Unification and Drug Dispensing Contact Lenses

Medical device makers have been trying for years to replicate the success of drug-eluting stents – devices that do a particular job while at the same […]
July 4, 2016

Using Systematic Innovation on Digital Assets

The SIT method is great for creating exciting new products and services. Now I want to show you how to apply these techniques to digital assets. For […]
April 27, 2016

Innovation Sighting: “Sweaty” Billboards That Fight the Zika Virus

According to the World Health Organization (WHO), the Zika virus is a global emergency. To fight it, humans have to find a way to kill the Aedes Aegypti mosquito. Two marketing agencies in Brazil have designed a novel way to do just that. They call it The Mosquito Killer Billboard. It's a great example of the Task Unification Technique, one of five in the innovation method called Systematic Inventive Thinking. Here's how their innovation works: