ORIS Intelligence released the following update in mid-March, providing strategic information for Houseware manufacturers. Pricing Violations Heating Up in Housewares Industry: ORIS Intelligence Reveals New Insights […]
The Columbia Business School Executive Education program is, once again, partnering with SIT to bring Design Your Innovation Blueprint: Leveraging Systematic Inventive Thinking. Registration is now […]
According to the World Health Organization (WHO), the Zika virus is a global emergency. To fight it, humans have to find a way to kill the Aedes Aegypti mosquito.
Two marketing agencies in Brazil have designed a novel way to do just that. They call it The Mosquito Killer Billboard. It's a great example of the Task Unification Technique, one of five in the innovation method called Systematic Inventive Thinking. Here's how their innovation works: