by Drew Boyd | Dec 30, 2007 | Uncategorized
I taught innovation to a group of 6th, 7th, and 8th graders as part of my son’s middle school enrichment program several years ago. I had never taught children in a formal setting, and it was terrifying at first. The course was called, “How to Be an...
by Drew Boyd | Dec 26, 2007 | Evaluation Ideas, Innovation Method, Jared Diamond, Multiplication, The Wheel
The Marketing Science Institute has formed a new Innovation Roundtable to explore common issues and challenges in the world of corporate innovation. The roundtable representatives are from Johnson & Johnson, GE, P&G, Diageo, Eastman Kodak, AT&T, Kraft,...
by Drew Boyd | Dec 21, 2007 | Evaluation Ideas, Innovation Method
Jeffrey Phillips makes a nice distinction between the various ways to adopt ideas of others outside your organization in his post, The sincerest form of flattery: If you are copying ideas in your industry, you’re a follower If you adopt ideas from other...
by Drew Boyd | Dec 20, 2007 | Innovation Method
When you innovate on a regular basis, you create another problem for yourself…how to evaluate new product ideas to see which ones to pursue. Evan Williams has outlined a useful set of criteria to do just that in his article: “Will it Fly? How to Evaluate a...
by Drew Boyd | Dec 16, 2007 | Uncategorized
People often ask when is the best time to innovate: early in the pipeline process, middle, or late. Teams tend to resist innovation late in the process when they are busy launching a new product. Teams tend to resist innovating in the middle of the NPD process because...
