Making Big, Bold Assertions to Drive Design Strategy

By Jon Kolko Design strategy is built on assertion. On the way to a great design strategy is the creation of a series of value assertions: driving statements that guide creative exploration and describe our commitment to our customers. Value assertions create a set of...

Innovative Advances in Pricing

ORIS Intelligence released the following update in mid-March, providing strategic information for Houseware manufacturers. Pricing Violations Heating Up in Housewares Industry: ORIS Intelligence Reveals New Insights ORIS Intelligence, provider of actionable insights...