by Drew Boyd | Feb 14, 2017 | Uncategorized
A new national study by Pollfish [www.pollfish.com], reveals this year’s most coveted brands, products, and restaurants for Valentine’s Day 2017. According to the Pollfish Valentine’s Day National Survey, the world’s leading self-service mobile...
by Drew Boyd | Feb 7, 2017 | Uncategorized
During my career, a lot of my senior marketing colleagues would come to me and complain about some of their newest staff members. They were frustrated because these new marketers just couldn’t seem to get the right perspective of the market and translate that back to...
by Drew Boyd | Feb 1, 2017 | Uncategorized
For many categories of products and services, consumers buy from a number of brands. Take the clothing category, for example. I’m willing to bet that every item of clothing you’re wearing right now came from a different manufacturer. The same is true of most food...
by Drew Boyd | Jan 25, 2017 | Uncategorized
A fast way to boost your creativity is to harness the brainpower of others. Creativity is a team sport, and you’ll generate better ideas if you surround yourself with people to help you. When you invite colleagues to be part of a creativity session, be sure to create...
by Drew Boyd | Jan 16, 2017 | Uncategorized
I am pleased to announce that Systematic Inventive Thinking (SIT) – has opened registration for their upcoming flagship executive program, “Design Your Innovation Blueprint.” The event will be held in New York City, March 1-3, in collaboration with Columbia...
