Innovation in Practice Blog

May 4, 2021
Published by Danny Ozment at May 4, 2021
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How to Use Teamwork to Become More Innovative

Creativity is a team sport. It is not a solo event.  When you try to generate creative ideas all by yourself, you’re sitting in a vacuum. […]
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April 27, 2021
Published by Danny Ozment at April 27, 2021
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How to Take Advantage of Distractions for Greater Creativity

We face hundreds of distractions every day. There is no way to escape them completely. We can’t just get up every morning and spend hours thinking […]
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April 20, 2021
Published by Danny Ozment at April 20, 2021
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How to Generate Creative Ideas At Home, Work, and Everywhere In Between

Creativity is nothing more than combining two things in an unexpected way. However, it is critical that it really is unexpected. For example, if you mash […]
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April 13, 2021
Published by Danny Ozment at April 13, 2021
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Creativity for Charities: How to Apply the SIT Techniques to Be More Creative and Resourceful

Charities and nonprofit organizations need to be just as innovative – and in some ways, they have to be even more innovative than for-profit organizations. Think […]
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April 6, 2021
Published by Danny Ozment at April 6, 2021
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Gender Role in Creative Thinking – Not What You Think!

Guess who’s more creative – men or women?  Well, neither is more creative than the other because both are equally creative. They just have different roles […]
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March 30, 2021
Published by Danny Ozment at March 30, 2021
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Why People Resist Our Innovative Ideas and How To Overcome It

Try to recall and go back to those moments when your ideas got rejected. How did you handle those rejections? Did you just instantly give up? […]
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March 23, 2021
Published by Danny Ozment at March 23, 2021
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Rock, Paper, Scissors: The Secret Key to Unlocking Your Creative Potential

No matter who you are, it doesn’t matter if you’re born creative or gifted in some way, everyone has the potential to become more creative, regardless […]
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March 16, 2021
Published by Danny Ozment at March 16, 2021
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Creativity? Make It Someone Else’s Problem

Are you in a creative rut? Then make it someone else’s problem.  Now, it doesn’t mean you should just stop being creative and outsource your creative […]
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March 9, 2021
Published by Danny Ozment at March 9, 2021
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Avoid Cliches Like the Plague – How to Speak and Write More Creatively

Cliches oftentimes do a good job of communicating what your point is. Other people understand them readily, but using the same old cliches can get boring.  […]
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March 2, 2021
Published by Danny Ozment at March 2, 2021
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Two New Apps to Help You Learn Creativity

Can you learn to be more creative?  100%! There are lots of ways for you to learn about systematic creativity. In fact, here are two amazing […]
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December 2, 2007
Published by boydadmin at December 2, 2007
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Innovation is a Skill, Not a Gift

Innovation should be viewed as a skill, not as a gift reserved only for special or uniquely-talented people. Innovation can be learned as with any business skill such as finance, process excellence, or leadership.
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December 4, 2007
Published by boydadmin at December 4, 2007
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Why Innovation is Hard: Ten Most Popular Reasons

A systematic, routine to way to innovate can break through the challenges and perceptions that innovation is hard.
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December 8, 2007
Published by boydadmin at December 8, 2007
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Can you make me be more creative?

The key to becoming extremely effective at innovation is to learn all the tools and templates that help create an initial, undefined construct, or what innovation researchers call "the pre-inventive form." This ability to apply a template, then find a useful purpose for the for what comes out of that template is what allows one to innovate on demand. Templates "make" people innovate.
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December 16, 2007
Published by boydadmin at December 16, 2007
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When to Innovate

People often ask when is the best time to innovate: early in the pipeline process, middle, or late. Teams tend to resist innovation late in the process when they are busy launching a new product. Teams tend to resist innovating in the middle of the NPD process because they are too busy developing the next generation product. Teams tend to resist innovating early in the process because they are too busy developing franchise strategy. So when is the best time to innovate? Anytime.
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December 20, 2007
Published by boydadmin at December 20, 2007
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Will it Fly?

When you innovate on a regular basis, you create another problem for yourself...how to evaluate new product ideas to see which ones to pursue. Evan Williams has outlined a useful set of criteria to do just that in his article: "Will it Fly? How to Evaluate a New Product Idea." He has even applied the criteria to some of his own creations like Blogger and Twitter.
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December 21, 2007
Published by boydadmin at December 21, 2007
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Tempting Innovation

What about adoption of ideas of others inside your organization? Innovators faces a particularly challenging issue getting colleagues to accept their ideas. Tanya Menon from the University of Chicago describes the paradox of an external idea being viewed as "tempting" while the exact same idea, coming from an internal source, is considered "tainted."
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December 26, 2007
Published by boydadmin at December 26, 2007
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Innovation Roundtable

The Marketing Science Institute has formed a new Innovation Roundtable to explore common issues and challenges in the world of corporate innovation. The roundtable representatives are from Johnson & Johnson, GE, P&G, Diageo, Eastman Kodak, AT&T, Kraft, Merck, Thompson Healthcare, Praxair, Aetna, and General Mills.
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December 30, 2007
Published by boydadmin at December 30, 2007
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Innovation for the Ages

If 6th graders can learn to innovate in real time, so can the business world. That is why companies are embracing more productive, systematic methods of innovating and shunning traditional methods.
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January 6, 2008
Published by boydadmin at January 6, 2008
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Lessons from Improv

I've come full circle on the notion of improvisation as a source of innovation. I just finished a three day improv training program at The Second City to try to find direct application to corporate growth. I found it.
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January 10, 2008
Published by boydadmin at January 10, 2008
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Funding Innovation

From my experience, there are two choices in how to fund innovation: invention or development. Invention means the actual genesis of the idea, usually through a concentrated effort or workshop using a proven method. Development is what you do with the ideas that have commercial merit. Both take time and money. The choice depends on whether you think spending the money to generate ideas will yield more than a pool of funds to invest the ideas that you already have.
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