Innovation in Practice Blog

January 19, 2021
Published by Danny Ozment at January 19, 2021
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Mastering Creative Thinking: Two Techniques to Make Creative Thinking Stick

Becoming even just a little bit more creative will enhance what you do every day – whether at work, at home, or just about anywhere.  But […]
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January 12, 2021
Published by Danny Ozment at January 12, 2021
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The Creative Power of Thinking Big: How to Improve Your Ideas with One Simple Trick

Think big. You’ve probably heard that a lot of times.  As leaders, we need to be more aggressive, take more risks, and challenge ourselves to think […]
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January 5, 2021
Published by Danny Ozment at January 5, 2021
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The Temptation of Creative Ideas: How We View Ideas Differently Depending on the Source

The next time you come up with a great idea, don’t share it with anyone! Sounds absurd, right? Here’s a better way of saying that: If […]
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December 29, 2020
Published by Danny Ozment at December 29, 2020
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You’re Awesome! How Sarcasm Enhances Creativity

Sarcasm is the idea of using irony in a way to mock somebody or to insult them. While sarcasm can be insulting and hurtful to somebody, […]
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December 22, 2020
Published by Danny Ozment at December 22, 2020
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The Golden Rule of Creativity

The golden rule says that you should treat others as you want them to treat you.  Now, the golden rule of creativity states that if you […]
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December 15, 2020
Published by Danny Ozment at December 15, 2020
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Where There’s Hope, There’s Creativity: The 5 Modes of Hoping

Do you feel like you’re never going to get any creative stuff going?  Well, never lose hope – because hope is a prerequisite to be creative. […]
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December 8, 2020
Published by Danny Ozment at December 8, 2020
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What Makes Something Creative? The Characteristics of Highly Innovative Ideas

What is it about some products and services that make them more innovative and more creative than other products?  What is their secret ingredient? Well, it […]
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December 1, 2020
Published by Danny Ozment at December 1, 2020
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Have You Reached Your Creative Peak?

Do you feel you’ve reached your optimum level of creativity? If not, when is that going to happen? And if yes, how do maintain that level […]
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November 24, 2020
Published by Danny Ozment at November 24, 2020
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Finding Your Creative Sweet Spot: How to Make an Idea More Appealing

Not all ideas are equal. Some are okay, some are great. But don’t just throw those okay ideas away. The key is to find that creative […]
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November 17, 2020
Published by Danny Ozment at November 17, 2020
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Six Best Books on Creativity: The Classics that Teach the How and Not the Why

If you like creativity and innovation, there are a lot of great books out there that cover just a wide range of topics. So how do […]
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December 2, 2007
Published by boydadmin at December 2, 2007
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Innovation is a Skill, Not a Gift

Innovation should be viewed as a skill, not as a gift reserved only for special or uniquely-talented people. Innovation can be learned as with any business skill such as finance, process excellence, or leadership.
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December 4, 2007
Published by boydadmin at December 4, 2007
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Why Innovation is Hard: Ten Most Popular Reasons

A systematic, routine to way to innovate can break through the challenges and perceptions that innovation is hard.
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December 8, 2007
Published by boydadmin at December 8, 2007
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Can you make me be more creative?

The key to becoming extremely effective at innovation is to learn all the tools and templates that help create an initial, undefined construct, or what innovation researchers call "the pre-inventive form." This ability to apply a template, then find a useful purpose for the for what comes out of that template is what allows one to innovate on demand. Templates "make" people innovate.
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December 16, 2007
Published by boydadmin at December 16, 2007
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When to Innovate

People often ask when is the best time to innovate: early in the pipeline process, middle, or late. Teams tend to resist innovation late in the process when they are busy launching a new product. Teams tend to resist innovating in the middle of the NPD process because they are too busy developing the next generation product. Teams tend to resist innovating early in the process because they are too busy developing franchise strategy. So when is the best time to innovate? Anytime.
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December 20, 2007
Published by boydadmin at December 20, 2007
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Will it Fly?

When you innovate on a regular basis, you create another problem for yourself...how to evaluate new product ideas to see which ones to pursue. Evan Williams has outlined a useful set of criteria to do just that in his article: "Will it Fly? How to Evaluate a New Product Idea." He has even applied the criteria to some of his own creations like Blogger and Twitter.
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December 21, 2007
Published by boydadmin at December 21, 2007
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Tempting Innovation

What about adoption of ideas of others inside your organization? Innovators faces a particularly challenging issue getting colleagues to accept their ideas. Tanya Menon from the University of Chicago describes the paradox of an external idea being viewed as "tempting" while the exact same idea, coming from an internal source, is considered "tainted."
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December 26, 2007
Published by boydadmin at December 26, 2007
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Innovation Roundtable

The Marketing Science Institute has formed a new Innovation Roundtable to explore common issues and challenges in the world of corporate innovation. The roundtable representatives are from Johnson & Johnson, GE, P&G, Diageo, Eastman Kodak, AT&T, Kraft, Merck, Thompson Healthcare, Praxair, Aetna, and General Mills.
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December 30, 2007
Published by boydadmin at December 30, 2007
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Innovation for the Ages

If 6th graders can learn to innovate in real time, so can the business world. That is why companies are embracing more productive, systematic methods of innovating and shunning traditional methods.
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January 6, 2008
Published by boydadmin at January 6, 2008
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Lessons from Improv

I've come full circle on the notion of improvisation as a source of innovation. I just finished a three day improv training program at The Second City to try to find direct application to corporate growth. I found it.
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January 10, 2008
Published by boydadmin at January 10, 2008
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Funding Innovation

From my experience, there are two choices in how to fund innovation: invention or development. Invention means the actual genesis of the idea, usually through a concentrated effort or workshop using a proven method. Development is what you do with the ideas that have commercial merit. Both take time and money. The choice depends on whether you think spending the money to generate ideas will yield more than a pool of funds to invest the ideas that you already have.
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