Innovation in Practice Blog

December 9, 2019

How to Enhance Innovation with Learning and Development Training

by Max Maccarone Innovation is an inescapable fact of being in business in today’s market. Advancements and developments in technology mean that nearly every industry has […]
August 13, 2019

Moms Who Dominate the Closed World Principle

If you’re remotely familiar with “mom life” you know that unpredictable needs arise at a moment’s notice. BuzzFeed recently highlighted these daily realities by capturing the […]
August 5, 2019

What is a Diaper Worth? An Example of Value and Pricing

When it comes to pricing a product, one principle rises above the rest.  A price is inextricably linked to the value a customer places on that […]
July 1, 2019
UNDER ARMOUR VIA U.S. PATENT AND TRADEMARK OFFICE

Task Unification: Under Armour ‘Smart Sneaker’ Uses Task Unification and Attribute Dependency

Wouldn’t your regular workout be that much better if recovery time was reduced to a minimum? Under Armour thinks so and has just filed a patent […]
June 3, 2019

Global Innovation Platform SOSA Partners with Elron

SOSA, the leading global innovation platform that connects international organizations to innovative technology, has entered into a strategic partnership with Elron, a top Israeli early stage investment […]
May 6, 2019

Featured in BBC Article

I had the privilege of recently being interviewed by Alex Hannaford, a BBC journalist for an article that ran last week. In his article, “How hindsight […]
April 16, 2019

Be a Catalyst for Change

Professors change the world, once student at a time. I’m regularly asked about my transition to academia. The first question I ask the professional considering the switch is whether he […]
March 25, 2019

Announcing LinkedIn Learning a-la-carte!

Many of you enjoy the benefit of sharpening your skills through LinkedIn Learning courses. To date, LinkedIn offers access to their entire course library via subscription. […]
February 27, 2019

Thinking Outside the Box About “Outside the Box”

Guest post by Bill Fanelli Last fall I attended a workshop led by author, marketing consultant, and University professor Drew Boyd. He challenged my thinking about […]
January 8, 2019

Now is the time to prepare

There are a lot of people standing in a lot of lines for academic positions. You need to find the lines that are most likely to lead to a job for you.
July 26, 2008

The LAB: Task Unification on a Guitar (July 2008)

The suggestion from one of our readers (thanks, Erez!) is to use Task Unification on a guitar. His comment suggests that players have trouble keeping their guitars in tune when playing in a band. They need to reduce the time it takes to re-tune between songs. I liked this assignment because I play guitar, and I have a small collection of electric guitars, an acoustic guitar, and a banjo. This will be the first time I have applied a systematic innovation process to invent new guitar concepts. Let's see what happens.
January 30, 2009

The LAB: Innovating The Kindle with Task Unification (January 2009)

As we await the arrival of Amazon's Kindle 2.0, it is a perfect time to begin innovating their next generation device. Anytime is a good time to innovate, but it is especially meaningful to innovate just as you launch your latest innovation. It tells the world you are serious about creating a sustainable pipeline of new growth opportunities. This month's LAB uses the Task Unification tool of Systematic Inventive Thinking to create new concepts for the Kindle. The definition of Task Unification is: assigning an additional job to an existing resource. The general idea is to break the current product down into components and then sytematically give each component a new task or activity. This creates an abstract "pre-inventive" form that we then take and discover potential benefits, target markets, and adaptations that would make the innovation very useful and unique. This is what I call "Solution-To-Problem" innovation. This month's LAB uses the Task Unification tool of Systematic Inventive Thinking to create some new concepts for the Kindle. The definition of Task Unification is: assigning an additional job to an existing resource. The general idea is to break the current product down into components and then sytematically give each component some new task or activity. This creates an abstract "pre-inventive" form that we then take and discover potential benefits, target markets, and adaptations that would make the innovation very useful and unique.
March 28, 2009

The LAB: Innovating a Garage Door Opener (March 2009)

Teaching people how to innovate is rewarding. It empowers them. It unlocks their minds to believe that innovation can happen "on command." People realize there is no excuse for not having enough ideas or being innovative once they have been trained. This month's LAB features the output of one of my students, Michael Sanders, in my class, "Applied Marketing Innovation." For the final exam, students were assigned a product at random. They had three hours to apply all five templates in the Systematic Inventive Thinking method to come up with true new-to-the-world innovations. They were graded on how correctly they applied each template as well as the novelty of their inventions. Michael's assignment: Garage Door Opener. Here is what he did.
May 3, 2009

The LAB: Innovating a Surgical Mask with Task Unification (May 2009)

Crisis creates opportunity.  That certainly has been the case for surgical mask makers and retailers as people scramble to buy them to protect against the H1N1 […]
June 7, 2009

The LAB: Innovating a Credit Card with S.I.T. (June 2009)

Credit card companies must innovate to overcome the financial and public relations consequences of recent government legislation. The Credit Card Reform Act of 2009 is a "bill to protect consumers, and especially young consumers, from skyrocketing credit card debt, unfair credit card practices, and deceptive credit offers." These changes go into effect in 2010, and they will undoubtedly reduce the financial performance of card issuers.
June 30, 2009

Innovation Sighting: Task Unification at Airports

Placing advertisements on objects such as billboards and taxis is nothing new. But here is a new twist using task unification. It is one of five templates in the corporate innovation method called S.I.T. Task Unification assigns an additional "job" to an existing resource. Here is an example as reported in USA Today:
July 5, 2009

The LAB: Innovating Shredded Wheat with S.I.T. (July 2009)

“We put the ‘no’ in innovation!” The good people at Post Cereal have a new twist on innovation…NOT innovating as a statement of the products ubiquity and staying power. “Some things just weren’t meant to be innovated." How could I resist? It was just too tempting to use systematic innovation on this simple product, especially in light of the perception that it should not be innovated. Though the ad campaign is a spoof, I wonder just how much the people at Post really believe this. What if shredded wheat could be innovated to create new growth potential for this sixty year old product?
August 24, 2009

The LAB: Innovating Health Care with S.I.T. (August 2009)

Health Care Reform, as the U.S. government sees it, promises lower costs, better access, and improved quality for all. Let's apply a structured innovation method to health care to see if we can achieve some of these goals. For this month's LAB, we will apply Systematic Inventive Thinking to the hospital discharge process.
October 31, 2009

The LAB: Innovating Social Media with Task Unification (October 2009)

Embracing social media and the myriad of Web 2.0 tools is more challenging than just setting up a Facebook account or adding a “Follow Me on Twitter” link. A lot of organizations struggle with how to take advantage of the power of Web 2.0. Where do you start? How do you tie these new tools in with your current website? How do you make sure you keep your current constituents happy while moving the organization to a more networked world? For this month’s LAB, we will use the innovation template called Task Unification, one of five templates of the corporate innovation method called S.I.T.. To use Task Unification, we take a component of a product, service, system, etc, and we assign an additional job to it. For this exercise involving Social Media, here is how it works. Imagine your company has a large base of employees in the field. For example, suppose your company has a large sales force or an extensive network of delivery or service people. Consider the U.S. Postal Service, for example, with an army of postal workers and letter carriers at over 32,000 post offices. A key question for these organizations like the USPS is: how to get more value out of this fixed asset? Let's use Task Unification. I start by visiting a site that inventories all the social web tools: GO2WEB20.NET. I randomly pick an application from this list. Then I assign the internal field resources to "use" this application to increase revenue/profits for the company. Using our example of the postal service, I create this statement: "Postal delivery staff have the additional 'job' of using XXXX (web application) to increase USPS performance." The key is to use the non-obvious applications for creating new, innovative services. Here are examples I created using Task Unification:
November 30, 2009

Innovation Sighting: Social Innovation Using S.I.T.

How do you get people to be more socially responsible? Here is an examples that demonstrate the use of Task Unification, a template from the corporate innovation method called S.I.T.: