Cardboard boxes are one of the most widely used forms of packaging in the world. 90% of all products are shipped or displayed in corrugated packaging at some point in their lifecycle. It's a $57 billion dollar industry globally, but it is not growing. Could it be a lack of innovation?
For this month's LAB, we will apply the corporate innovation method, SIT, to the corrugated box to see what potential innovations could fuel industry growth.