by Erica Gage | Jul 12, 2009 | Innovation Method, Innovation Sighting, The Economist
Business schools and companies need to create more internships dedicated to innovation. Most MBA internships continue to focus on traditional core functions like marketing, finance, and strategy. A few schools have innovation internships, but they focus on the...
by Drew Boyd | Mar 30, 2008 | The Wheel
For many companies, the catalog of products is the strongest statement of brand positioning a company can make. It is your arsenal of commercialization. So imagine you could peek into the future and see a copy of your company’s product catalog five years from...
