Creating new ideas is the first step to innovation, but it is not enough these days. Marketers need to generate excitement and support for their new opportunity. Don't make the mistake of thinking "the idea will sell it self." Just the cleverness of the concept and the revenue forecasts are not enough to sway others. Leaders have many investment choices to create growth, so you need to position your investment opportunity properly.
Creativity is considered by many to be a rare, elusive gift only musicians or bohemian New York artists possess. And to be sure, some people are born with more than an average amount of it. But everyone has the capacity to be creative. Many of us simply don’t call on it very often. When you intentionally call on that capacity inside, really call for it, you’ll realize it can be summoned.