Forrester Research, Inc. has released a new publication titled "The CMO's Guide to Driving Innovation." Cindy Commander, analyst at Forrester, has outlined best practices for chief marketing officers to drive innovation across the organization. As part of the research, she interviewed senior marketers from BMW, Equifax, GE, IBM, Johnson & Johnson, LeapFrog, and Samsung Electronics America. In addition she spoke with consultants from Innovaro, InnovationLabs, and PRTM. For companies seeking insights about innovation methods and programs, this report is essential.
Once you have a systematic and routine way to innovate, you are confronted with a new problem - how to decide how much innovation is enough. For many, this is odd an question. If innovation is essential for survival and growth, most people would want all the innovation they can get. But that is oversimplifying. Too much innovation can overload the system, confuse the organization, and lead to ideation fatigue. So how much is enough?
Go behind the scenes of "Inside the Box: A Proven System of Creativity for Breakthrough Results." Enjoy this one hour webinar with co-author, Drew Boyd, who shares insights about the writing of the book and its impact on the creative potential of organizations.