SOSA, the leading global innovation platform that connects international organizations to innovative technology, has entered into a strategic partnership with Elron, a top Israeli early stage investment […]
Creating new ideas is the first step to innovation, but it is not enough these days. Marketers need to generate excitement and support for their new opportunity. Don't make the mistake of thinking "the idea will sell it self." Just the cleverness of the concept and the revenue forecasts are not enough to sway others. Leaders have many investment choices to create growth, so you need to position your investment opportunity properly.