Innovation should be viewed as a skill, not as a gift reserved only for special or uniquely-talented people. Innovation can be learned as with any business skill such as finance, process excellence, or leadership.
The key to becoming extremely effective at innovation is to learn all the tools and templates that help create an initial, undefined construct, or what innovation researchers call "the pre-inventive form." This ability to apply a template, then find a useful purpose for the for what comes out of that template is what allows one to innovate on demand. Templates "make" people innovate.
"Divide and Conquer" is: a. classic military strategy, b. a computer algorithm design paradigm, c. a collaborative problem solving approach, d. an innovation tool, or e. ALL THE ABOVE
The answer, of course, is all the above. Division is one of the five templates of innovation in the Systematic Inventive Thinking method. The others are Subtraction, Task Unification, Multiplication, and Attribute Dependency. Templates were developed by recognizing the same consistent pattern over many products so that the pattern could be applied to create innovative new products. The method works by taking a product, concept, situation, service, process, or other seed construct, and breaking it into its basic component parts or attributes. The templates manipulate the components, one at a time, to create new-to-the-world constructs for which the innovator finds a valuable use. The notion of taking the solution and finding a problem that it can solve is called "function follows form" and is at the heart of the systematic inventive thinking process. It is innovation by working backwards.
George Orwell died January 21, 1950 at the age of 46. He is considered one of the great all-time fiction writers with works like Animal House and Nineteen Eighty Four. What if he were alive today? What would he say, and what would he write about? What if he blogged? What would the conversation be within the blogosphere? Much to my surprise, George Orwell is blogging...sort of. The Orwell Prize, Britain’s pre-eminent prize for political writing, is publishing George Orwell’s diaries as a blog. Orwell’s domestic and political diaries from August 1938 until October 1942 are being posted in real-time, exactly 70 years after the entries were written. The diaries are exactly as Orwell wrote them.
Visit the Applied Marketing Innovation Wiki to see a collection of inventions across a wide array of product categories as well as information about innovation consultants. The information is from students at The University of Cincinnati taking the graduate course, Applied Marketing Innovation.
Innovating is hard work. Perhaps the most difficult aspect is dealing with the anxiety that comes with following a systematic process. The process forces innovators to start with uncomfortable, abstract concepts that seem silly and worthless. These are called preinventive concepts because they occur right before the moment of innovating. Successful innovators learn how to deal with ambiguity and control the anxiety at this critical moment of invention. But there is a catch: some of us are better at it than others. Fortunately, there is a way to determine if you are more or less anxiety-ridden from these effects.
Credit card companies must innovate to overcome the financial and public relations consequences of recent government legislation. The Credit Card Reform Act of 2009 is a "bill to protect consumers, and especially young consumers, from skyrocketing credit card debt, unfair credit card practices, and deceptive credit offers." These changes go into effect in 2010, and they will undoubtedly reduce the financial performance of card issuers.
“We put the ‘no’ in innovation!” The good people at Post Cereal have a new twist on innovation…NOT innovating as a statement of the products ubiquity and staying power. “Some things just weren’t meant to be innovated." How could I resist? It was just too tempting to use systematic innovation on this simple product, especially in light of the perception that it should not be innovated. Though the ad campaign is a spoof, I wonder just how much the people at Post really believe this. What if shredded wheat could be innovated to create new growth potential for this sixty year old product?
People collaborate to innovate. But what about the other way around? Could a structured innovation approach be used to bring people closer together? In other words, collaboration becomes the endpoint and innovation becomes the means to that end?
Collaboration is where two or more people or organizations work together in an intersection of common goals. Collaboration is seen as an essential element of change and group effectiveness. People collaborate for a variety of reasons, including:
This chilling conclusion about the fate of artificial intelligence seems to put an end to the idea that we can automate innovation. Since this book was first published in 1972, not much has changed, and the field of artificial intelligence seems to be in decline.
For a machine to innovate, it would need to:
1. Take a product or service and break it into its component parts
2. Take a product or service and identify its attributes (color, weight, etc)
3. Apply a template of innovation to manipulate the product or service and change it into some abstract form
4. Take the abstract form and find a way for humans to benefit from it
I like the odds of a machine being able to do the first two steps. Imagine a computer that had the ability to “Google” a product or service to create a component list. Try it yourself. Search Google for “components of a garage door.” You should be able to find several websites from which a component and attribute list could be developed. There are other resources available to machines to derive lists such as patent filings, engineering specifications, instruction manuals, etc.