by Drew Boyd | Sep 10, 2008 | Innovation Method, Kickstarter, The Wheel
Companies are enamored with chasing “white space opportunities.” White space is the nickname for new, undiscovered growth segments. It spins the notion that opportunity lies just ahead of us. Telling colleagues you are working on white space opportunities...
by Drew Boyd | Mar 30, 2008 | The Wheel
For many companies, the catalog of products is the strongest statement of brand positioning a company can make. It is your arsenal of commercialization. So imagine you could peek into the future and see a copy of your company’s product catalog five years from...
