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3 Ways to Improve Team Innovation

by Drew Boyd | Sep 11, 2018 | Google, Innovation Method, Kickstarter

The most powerful innovation comes when teams work together. Driving innovation means getting individual employees to be more innovative, but it also means getting high performance teams to innovate. How you form those teams will have a huge impact on their success....
Innovation Sighting: Amazon’s New Delivery – The Division Technique in Action 

Innovation Sighting: Amazon’s New Delivery – The Division Technique in Action 

by Erica Gage | May 1, 2018 | Design Thinking, Google, Ideation, Kickstarter, Pinterest

Amazon.com Inc., the largest internet retailer in the world, is paving the way for another delivery option by bringing packages directly to a customer’s car. As part of the Amazon Key Program that launched in 2017, customers with certain GM and Volvo models can now...
Innovative Advances in Pricing

Innovative Advances in Pricing

by Erica Gage | Apr 9, 2018 | Advertising Tools, Culture of Innovation, Innovation Method, Innovation Sighting, Kickstarter, Pinterest

ORIS Intelligence released the following update in mid-March, providing strategic information for Houseware manufacturers. Pricing Violations Heating Up in Housewares Industry: ORIS Intelligence Reveals New Insights ORIS Intelligence, provider of actionable insights...
3 Innovation Specialists Busting the Myth About Brainstorming

3 Innovation Specialists Busting the Myth About Brainstorming

by Erica Gage | Jan 12, 2018 | Creative Valentines Day, Idea Generation, Innovation Method, Kickstarter, The Wheel

By Orly Seagull When thinking about creativity in teams, we often imagine a bunch of people in front of a flipchart throwing on the paper whatever comes to their mind – brainstorming. But, what actually is brainstorming? And what is it actually useful for? This is...
What’s In a Name? New Research Suggests We Look Like Our Name

What’s In a Name? New Research Suggests We Look Like Our Name

by Erica Gage | Mar 23, 2017 | Evaluation Ideas, Innovation Method, Inside the Box Innovation, Jared Diamond, Kickstarter

What’s in a name? Perhaps more than we might think, according to researchers at the Hebrew University of Jerusalem. Most of us are familiar with the dynamic of “judging a book by its cover,” making quick judgments about a person based on initial appearance. But in a...
Segmentation is Killing Your Brand: Five Reasons To Find Your Unicorn Customer

Segmentation is Killing Your Brand: Five Reasons To Find Your Unicorn Customer

by Drew Boyd | Mar 20, 2017 | Advertising Tools, Culture of Innovation, Evaluation Ideas, Google, Kickstarter

by Deb Gabor A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and yes, even love. How does a company build itself into a brand that people can fall deeply, madly in love with? The old model...
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Recent Posts

  • Episode 103: Thinking Outside the Box – A Misguided Idea
  • Episode 102: The Division Technique – Cut and Rearrange to See New Possibilities
  • Episode 101: A Quick and Effective Technique for Expressing Yourself Creatively
  • Episode 100: Which Technique is Best for Certain Situations
  • Episode 099: Be More Curious To Be More Creative – New Research On This Important Link

Recent Comments

  1. Mattias Lövgren on Innovation and Reputation
  2. Matt on Innovation Sighting: Task Unification with the iPhone
  3. Jack on The LAB: Monetizing Twitter with Attribute Dependency (February 2009)
  4. Josh Gluckman on Linking Innovation with Strategy
  5. Drew on Innovation Sighting: The Multiplication Template and Virtual Reality
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Who are You?

Strategy and Innovation Leaders

R&D Leaders

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Presentations

Live Presentations

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Adding Prestige to Your Portfolio

Inside the Box

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About

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Drew Boyd

Local Office: Cincinnati, Ohio

513-615-2839
Contact Us
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