by Drew Boyd | Mar 18, 2009 | Innovation Method, Kickstarter, The Wheel
Finding adjacent market spaces is an attractive way to grow. Adjacent markets are not too far away from your core business in terms of channels, technology, price point, brand, etc. Adjacent means: lying near, neighboring, having a common border, touchable. Although...
by Drew Boyd | Mar 8, 2009 | Uncategorized
Innovating is hard work. Perhaps the most difficult aspect is dealing with the anxiety that comes with following a systematic innovation method. The process forces innovators to start with uncomfortable, abstract concepts that seem silly and worthless. These are...
by Drew Boyd | Mar 1, 2009 | Uncategorized
Innovating takes teamwork. Properly selected teams using a facilitated systematic method will outperform ad hoc teams using divergent, less structured methods such as brainstorming. How do you create the “dream team” for an innovation project? There are...
by Drew Boyd | Feb 23, 2009 | Uncategorized
Abraham Lincoln was a tinkerer. He loved all things mechanical. “He evinced a decided bent toward machinery or mechanical appliances, a trait he doubtless inherited from his father who was himself something of a mechanic and therefore skilled in the use of...
by Drew Boyd | Feb 15, 2009 | Creativity Tools, Kickstarter, Technology, The Wheel
Venture capitalists could increase the value of their investments by applying a corporate innovation method to those investments. Take Twitter for example. It just received its third round of funding – $35 million. Yet it has no revenue, no business...
