by Drew Boyd | Feb 7, 2009 | Evaluation Ideas, Innovative Marketing, Subtraction, The Economist, The Wheel
Visit the Applied Marketing Innovation Wiki to see a collection of inventions across a wide array of product categories as well as information about innovation consultants. The information is from students at The University of Cincinnati taking the graduate course,...
by Drew Boyd | Jan 30, 2009 | Consultants, Technology, The Wheel
As we await the arrival of Amazon’s Kindle 2.0, it is a perfect time to begin innovating their next generation device. Anytime is a good time to innovate, but it is especially meaningful to innovate just as you launch your latest innovation. It tells the world...
by Drew Boyd | Jan 28, 2009 | Uncategorized
Once you have a systematic and routine way to innovate, you are confronted with a new problem – how to decide how much innovation is enough. For many, this is an odd question. If innovation is essential for survival and growth, most people would want all the...
by Drew Boyd | Jan 8, 2009 | Innovation Method, The Economist
Learning a corporate innovation method begins with formal training, and there is no better place to do that than in graduate business school. I am looking forward to meeting the 37 students enrolled in my MBA course at the University of Cincinnati this month. The...
by Drew Boyd | Dec 31, 2008 | Uncategorized
A corporate innovation method should be robust enough to produce incremental as well as disruptive ideas. One of my favorite templates in the S.I.T. method is called Division because it does just that. The Division template takes a product or service, divides it or...
