Innovation in Practice Blog

December 9, 2019

How to Enhance Innovation with Learning and Development Training

by Max Maccarone Innovation is an inescapable fact of being in business in today’s market. Advancements and developments in technology mean that nearly every industry has […]
August 13, 2019

Moms Who Dominate the Closed World Principle

If you’re remotely familiar with “mom life” you know that unpredictable needs arise at a moment’s notice. BuzzFeed recently highlighted these daily realities by capturing the […]
August 5, 2019

What is a Diaper Worth? An Example of Value and Pricing

When it comes to pricing a product, one principle rises above the rest.  A price is inextricably linked to the value a customer places on that […]
July 1, 2019
UNDER ARMOUR VIA U.S. PATENT AND TRADEMARK OFFICE

Task Unification: Under Armour ‘Smart Sneaker’ Uses Task Unification and Attribute Dependency

Wouldn’t your regular workout be that much better if recovery time was reduced to a minimum? Under Armour thinks so and has just filed a patent […]
June 3, 2019

Global Innovation Platform SOSA Partners with Elron

SOSA, the leading global innovation platform that connects international organizations to innovative technology, has entered into a strategic partnership with Elron, a top Israeli early stage investment […]
May 6, 2019

Featured in BBC Article

I had the privilege of recently being interviewed by Alex Hannaford, a BBC journalist for an article that ran last week. In his article, “How hindsight […]
April 16, 2019

Be a Catalyst for Change

Professors change the world, once student at a time. I’m regularly asked about my transition to academia. The first question I ask the professional considering the switch is whether he […]
March 25, 2019

Announcing LinkedIn Learning a-la-carte!

Many of you enjoy the benefit of sharpening your skills through LinkedIn Learning courses. To date, LinkedIn offers access to their entire course library via subscription. […]
February 27, 2019

Thinking Outside the Box About “Outside the Box”

Guest post by Bill Fanelli Last fall I attended a workshop led by author, marketing consultant, and University professor Drew Boyd. He challenged my thinking about […]
January 8, 2019

Now is the time to prepare

There are a lot of people standing in a lot of lines for academic positions. You need to find the lines that are most likely to lead to a job for you.
January 6, 2008

Lessons from Improv

I've come full circle on the notion of improvisation as a source of innovation. I just finished a three day improv training program at The Second City to try to find direct application to corporate growth. I found it.
March 16, 2008

Choosing Innovation Consultants

Choosing an innovation consultant is challenging for two reasons: the client is not always clear what type of innovation they want, or they are not sure what type of innovation a consultant offers. Here are three factors to consider when choosing an innovation consultant: 1. TYPE of consultant, 2. METHOD used, and 3. ROLE of the consultant.
October 26, 2008

Lazy Innovation

Katie Konrath at getFreshMinds.com tackles a common mistake in innovation - packing new features into existing products as a way to innovate - a problem I call "feature creep." Her main point: people pack products to the brim with features to be more innovative. Many believe this is the only way to innovate. Katie believes feature packing is a lazy way to innovate. Why does this happen? The major culprit is too much reliance and emphasis on the traditional PROBLEM-TO-SOLUTION approach to innovation. We spot a problem in an existing product, service, or situation, and then we "solution seek" a way to fix it. We usually end up adding additional features to the existing product, service, or situation.
February 7, 2009

Wikinnovation!

Visit the Applied Marketing Innovation Wiki to see a collection of inventions across a wide array of product categories as well as information about innovation consultants. The information is from students at The University of Cincinnati taking the graduate course, Applied Marketing Innovation.
May 10, 2009

Innovation Archetypes

An archetype is an original model of a person, ideal example, or a prototype after which others are copied, patterned, or emulated; a symbol universally recognized by all. Archetypes put context to a situation. We use archetypes, for example, in marketing. We create brand archetypes to assign a personality to the brand. An example of such a model is shown at right. In political debate, it's useful to understand whether a commentator is an "archetypical democrat" or an "archetypical republican." This helps frame their comments so we know where they are coming from. Listing to the Voice of Innovation is the same. As I read blogs, interviews, podcasts, and books on innovation, I try to determine the author's innovation archetype so I know where they are coming from. I observe at least four of these.
September 20, 2010

Prospective Innovation

People can improve the quality, originality, and elegance of ideas by extensively forecasting the implication of those ideas during the generation phase. Researchers from The University of Oklahoma studied the effect of forecasting on idea evaluation and implementation planning. In the experiment, 141 undergraduate students were asked to formulate advertising campaigns for a new product. These campaigns were evaluated by a panel of judges. Prior to formulating the campaigns, participants were asked to forecast the implication of their ideas and the forecast the effects of a plan for implementing their best idea.
November 29, 2010

Crowdsourcing and the Task Unification Tool

Crowdsourcing has a crowd of critics. Crowdsourcing is the notion of distributed problem-solving where problems are broadcast to large groups of solvers in the form of an open call for solutions. The belief is that the "wisdom of the crowd" yields superior results over what individuals can do. The use of the term has spread to just about any activity that involves groups of people tackling an issue. The critics have a point.
April 18, 2011

Innovation Pilot Program

Companies can reduce the risk of adopting new innovation methods by testing them first. A short, pilot program that addresses a specific product or service line helps you understand whether a new method is right for your company. Pilot programs help keep your costs in line, and they help you reduce resistance to adopting new methods. To organize an innovation pilot program:
June 27, 2011

The LAB: Innovating Pharmaceuticals with S.I.T. (June 2011)

The PharmaBrand Summit 2011 kicks off in Montreux, Switzerland this week. It will bring together senior executives and brand marketers from Europe’s largest pharmaceutical organizations. This year's theme is: "The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow." That is certainly an appropriate theme for many industries including pharmaceuticals. These companies are in transition as many aspects of their business models are changing. Of particular concern is the shrinking product pipeline. The days of the billion-dollar blockbuster drugs seem to be gone, so how will they create a new pipeline beyond traditional VOC and research methods? Yoni Stern and Amnon Levav of S.I.T. describe a unique approach using their innovation method to create new pharmaceuticals. The method is based on five patterns inherent in the majority of innovative products and services. These patterns are like the DNA of products that can be extracted and applied systemtatically to create new products, including pharmaceuticals. For this month's LAB, here are two examples of their approach.
August 8, 2011

Innovation and Brand Coherence

A quick and effective way to sort ideas generated during an innovation workshop is to apply brand coherence. This means grouping ideas around relevant themes that support new or existing brands. Ideation sessions can overwhelm you with hundreds of opportunities. Teams struggle with evaluating and selecting the best ideas if they do not apply this simple step first. Here is a suggested way to do it.