by Drew Boyd | Mar 30, 2008 | The Wheel
For many companies, the catalog of products is the strongest statement of brand positioning a company can make. It is your arsenal of commercialization. So imagine you could peek into the future and see a copy of your company’s product catalog five years from...
by Drew Boyd | Mar 24, 2008 | Uncategorized
Human Resource departments often find themselves tasked with creating a more innovative climate for their firms. That can make sense given that innovation is a people activity. It’s a skill, not a gift, and it can be taught and learned like any other business...
by Drew Boyd | Mar 16, 2008 | Subtraction
Choosing an innovation consultant is challenging for two reasons: the client is not always clear what type of innovation they want, or they are not sure what type of innovation a consultant offers. Here are three factors to consider when choosing an innovation...
by Drew Boyd | Mar 9, 2008 | Uncategorized
Optimal innovation occurs when there is an equal mix of men and women using a systematic process. I have always believed this through my observation of many innovation exercises. When a predominately male group tries to innovate, results are less impressive. When a...
by Drew Boyd | Mar 4, 2008 | Innovation Method
Jeffrey Phillips outlines a sound approach to the age-old question, who owns innovation? Where does it sit on the organizational chart: There’s not a wrong way to organize, but there are benefits to developing a central team to ensure consistent methodology,...
