by Drew Boyd | Aug 5, 2019 | Uncategorized
When it comes to pricing a product, one principle rises above the rest. A price is inextricably linked to the value a customer places on that product. If a customer thinks a product is worth the price you’ve set, they will purchase it. And the more they value the...
by Drew Boyd | Jul 1, 2019 | Uncategorized
Wouldn’t your regular workout be that much better if recovery time was reduced to a minimum? Under Armour thinks so and has just filed a patent detailing two versions of a sneaker in development. The sneakers are aimed to reduce recovery time by monitoring an...
by Drew Boyd | Jun 3, 2019 | Uncategorized
SOSA, the leading global innovation platform that connects international organizations to innovative technology, has entered into a strategic partnership with Elron, a top Israeli early stage investment firm specializing in cyber. SOSA recently partnered with...
by Drew Boyd | May 6, 2019 | Uncategorized
I had the privilege of recently being interviewed by Alex Hannaford, a BBC journalist for an article that ran last week. In his article, “How hindsight bias skews your judgement”, Alex discusses the dynamic of hindsight bias and its impact on decision...
by Drew Boyd | Apr 16, 2019 | Uncategorized
Professors change the world, once student at a time. I’m regularly asked about my transition to academia. The first question I ask the professional considering the switch is whether he or she has the commitment and the courage to do...
