Listen, Watch, Ask, and Involve Your Customers

When describing the SIT method, I sometimes say it’s like using the voice of the product. That’s because SIT is based on patterns that are embedded into the products and services you see around you. If products could talk to you, they would describe the five patterns...

INNOVATE! – The App That Facilitates S.I.T.

The Innovate! Inside the Box app for iPad facilitates the use of Systematic Inventive Thinking. It explains each of the five techniques and allows users to generate creative ideas and innovations on demand. To Use the App: Go to How to Use the App on the Homepage to...

The Creative Versatility of the Task Unification Technique

It’s hard for me not to play favorites when it comes to the five creativity techniques of the SIT method. After all, they’re just like children – each is unique with their own potential and personality. But when it comes to versatility, the one that...