Innovation is all about creating products and services that make your company more competitive in the marketplace. Those actions typically include generating ideas, creating prototypes, building the business case, and getting alignment to launch. Marketers must...
In Innovating Out of Crisis, How Fujifilm Survived (and Thrived) As Its Core Business Was Vanishing, published by Stone Bridge Press, Berkeley, California, Shigetaka Komori, FUJIFILM Holdings Corporation Chairman and CEO, recounts how he was inspired to lead...
Do you remember a time when you were just about to buy something, but at the last minute, you stopped and said, “No, I don’t think I’ll buy this.” So what stopped you? It was most likely because you were worried about something. There was too much risk around the...
Nielson released its 2015 BREAKTHROUGH INNOVATION REPORT that features best practices from winning brands – with seven specific case studies from Pepsico, Kraft, MillerCoors, Kellogg’s, Nestle Purina, Atkins and L’Oreal Paris. The report is based on a two year study...
Learn innovation, group creativity, and much more at Lynda.com, a division of LinkedIn. Check out these courses with a 10 day free trial: 1. Business Innovation Fundamentals: Innovation propels companies forward. It’s an unlimited source of new growth and can...
