by Drew Boyd | Feb 23, 2015 | Evaluation Ideas, Idea Generation, Innovative Marketing, Inside the Box Innovation, Jacob Goldenberg
My seventh-grade son asked me to volunteer at his school to teach something nonacademic and fun, like how to rollerblade, bake cookies, and so on. I called the school and asked if I could teach a course called “How to Be an Inventor.” I had taught Systematic Inventive...
by Drew Boyd | Feb 16, 2015 | Uncategorized
REGISTER HERE: Innovation Suite #17
by Drew Boyd | Feb 16, 2015 | Uncategorized
What if countries were sized proportional to their population? What would the world look like? Take a look at this map (reported by NPR.org): It’s a nice example of the Attribute Dependency Technique, one of five in the innovation method called Systematic...
by Drew Boyd | Feb 9, 2015 | Uncategorized
You can frequently make groundbreaking innovations simply by dividing a product into “chunks” to create many smaller versions of it. These smaller versions still function like the original product, but their reduced size delivers benefits that users wouldn’t get with...
by Drew Boyd | Feb 2, 2015 | Uncategorized
Super Bowl commercials capture our attention because they tend to be highly creative and well-produced. At around $4 million dollars for a thirty second spot, Super Bowl advertisers need to create the best, most innovative commercials possible. To do that, they use...
