A year of blogging in the innovation space has taught me a few things:
Blogging is discovery. There are a lot of very bright people out there with many useful insights about how to make innovation happen. I’m impressed with the diversity of views and insights, as well as the constant stream of new thinking. Special recognition and thanks to: Amnon Levav, Yoni Stern, Jacob Goldenberg and the whole team at SIT for teaching me the method for innovating. Fellow bloggers like Jim Todhunter, Paul Sloane, Katy Konrath, Jeffrey Phillips, Keith Sawyer and many others for refreshing ideas about innovation. Chuck Frey for the way he recognizes and inspires others (thanks, Chuck!). Fellow J&J colleagues who push the envelope of innovation like Jeff Murphy, Mike Clem, and Shelly Cropper.
Blogging is hard work. It takes a constant sense of awareness of what’s going on around you to spot new blog ideas. To be a good blogger, you need to be an even better at reading and commenting on other blogs (I learned this and everything else about blogging from Chris Allen). Blogging is a conversation. The long tail will prevail. (Read "The Cluetrain Manifesto" if you don’t believe me). I appreciate those of you who comment on this blog and take a different point-of-view. None of us is as smart as all of us.
Blogging gets you noticed. Be careful what you say because people are paying attention. Readership of this blog is growing steadily, and the media and others are taking note.
People collaborate to innovate. But what about the other way around? Could a structured innovation approach be used to bring people closer together? In other words, collaboration becomes the endpoint and innovation becomes the means to that end?
Collaboration is where two or more people or organizations work together in an intersection of common goals. Collaboration is seen as an essential element of change and group effectiveness. People collaborate for a variety of reasons, including:
Building a prototype of your innovation is a crucial link between conceiving the idea and commercializing it. A physical prototype helps you get immediate feedback from customers, designers, and financial backers as to the commercial viability of the project. It is a necessary step in the patent process. It is a pivotal point in the "GO vs. NO GO" decision, and it can save an inventor money and time as even Abraham Lincoln found out when he prototyped his patented invention.
Prototyping can be difficult especially for a small company or independent inventor. Here is help. Imagine a 15,000 square-foot workshop with tools, equipment, and instruction to build and prototype your inventions. It is called TechShop, now with three locations in the U.S..
To check Drew’s availability, click HERE: Washington Speakers Bureau Innovation on Demand: A Systematic Approach Drew’s Topics: Business Growth/Strategy/Trends Change – Managing/Leading It Corporate […]
The economic outlook for 2015 is, by most accounts, "slightly better than 2014." That, of course, depends on what industry you're in. For some, that outlook could be a lot better with an injection of good, old fashioned innovation. Here is my short list of five industries most ripe of innovation in 2015.
Super Bowl commercials capture our attention because they tend to be highly creative and well-produced. At around $4 million dollars for a thirty second spot, Super Bowl advertisers need to create the best, most innovative commercials possible. To do that, they use patterns. Professor Jacob Goldenberg and his colleagues discovered that 89% of 200 award winning ads fall into a few simple, well-defined design structures. Their book, "Cracking the Ad Code," defines eight of these structures and provides a step-by-step approach to use them.