Innovation in Practice Blog

September 29, 2020

How to Create and Run an Innovation Pilot Program

Individuals and organizations need to learn at a rate faster than the rate of change. And innovation pilot programs help you do that.  But how do […]
September 22, 2020

Fixedness: Your Main Barrier to Creative Thinking

How do you develop your creativity? As much as you want to or need to be creative, sometimes, there’s something that seems to block it. And […]
September 15, 2020

Process Innovation: Unlocking New Value in What You Do Everyday

The Systematic Inventive Thinking or SIT method is not only applicable to products, it’s also highly valuable in innovating services and processes.  Here are two ways […]
September 8, 2020

Innovation Dream Teams: The Secret Formula to Drive Team Success

When you’re talking about innovation, a traditional brainstorming approach doesn’t work. If you want to generate better ideas, you have to be able to create your […]
September 1, 2020

Why People Resist Our Innovative Ideas and How To Overcome It

With innovation comes resistance. They define each other. An idea simply cannot be innovative unless it’s met with resistance. Because of this, we should see resistance […]
August 25, 2020

How to Use the Closed World Principle of Creativity

Creative thinking can be systematic and routine. All you have to do is learn how to use your brain and learn a new way to generate […]
August 18, 2020

Divide and Conquer – How to Use the Division Technique

A common misconception is that creativity is a gift you are born with. People believe that if they don’t have it right from birth, they have […]
August 11, 2020

A Path to More Creative Thinking

Innovation is a skill. It’s not a gift. It’s not something you’re born with. But you can actually learn to be creative like you could learn […]
August 10, 2020

Task Unification – The Go-To Innovation Tool to Break Functional Fixedness

Mankind has used patterns for thousands of years to solve everyday problems. Those patterns are now embedded into the products and services you see around you […]
December 9, 2019

How to Enhance Innovation with Learning and Development Training

by Max Maccarone Innovation is an inescapable fact of being in business in today’s market. Advancements and developments in technology mean that nearly every industry has […]
December 8, 2008

Innovation in Practice: One Year Later

A year of blogging in the innovation space has taught me a few things: Blogging is discovery. There are a lot of very bright people out there with many useful insights about how to make innovation happen. I’m impressed with the diversity of views and insights, as well as the constant stream of new thinking. Special recognition and thanks to: Amnon Levav, Yoni Stern, Jacob Goldenberg and the whole team at SIT for teaching me the method for innovating. Fellow bloggers like Jim Todhunter, Paul Sloane, Katy Konrath, Jeffrey Phillips, Keith Sawyer and many others for refreshing ideas about innovation. Chuck Frey for the way he recognizes and inspires others (thanks, Chuck!). Fellow J&J colleagues who push the envelope of innovation like Jeff Murphy, Mike Clem, and Shelly Cropper. Blogging is hard work. It takes a constant sense of awareness of what’s going on around you to spot new blog ideas. To be a good blogger, you need to be an even better at reading and commenting on other blogs (I learned this and everything else about blogging from Chris Allen). Blogging is a conversation. The long tail will prevail. (Read "The Cluetrain Manifesto" if you don’t believe me). I appreciate those of you who comment on this blog and take a different point-of-view. None of us is as smart as all of us. Blogging gets you noticed. Be careful what you say because people are paying attention. Readership of this blog is growing steadily, and the media and others are taking note.
April 17, 2009

How to Innovate!

This step-by-step method helps you invent new products or services using templates. Templates channel your creative thinking so you can innovate in a completely new way. It […]
July 26, 2009

Innovate to Collaborate

People collaborate to innovate. But what about the other way around? Could a structured innovation approach be used to bring people closer together? In other words, collaboration becomes the endpoint and innovation becomes the means to that end? Collaboration is where two or more people or organizations work together in an intersection of common goals. Collaboration is seen as an essential element of change and group effectiveness. People collaborate for a variety of reasons, including:
September 20, 2009

Innovation Healthclub

Building a prototype of your innovation is a crucial link between conceiving the idea and commercializing it. A physical prototype helps you get immediate feedback from customers, designers, and financial backers as to the commercial viability of the project. It is a necessary step in the patent process. It is a pivotal point in the "GO vs. NO GO" decision, and it can save an inventor money and time as even Abraham Lincoln found out when he prototyped his patented invention. Prototyping can be difficult especially for a small company or independent inventor. Here is help. Imagine a 15,000 square-foot workshop with tools, equipment, and instruction to build and prototype your inventions. It is called TechShop, now with three locations in the U.S..
August 27, 2012

Washington Speakers Bureau

  To check Drew’s availability, click HERE:  Washington Speakers Bureau   Innovation on Demand: A Systematic Approach Drew’s Topics: Business Growth/Strategy/Trends Change – Managing/Leading It Corporate […]
November 27, 2013

Anybody Can Dramatically Increase Their Number of Eureka Moments.

Conjuring up creativity: could it be possible to produce those eureka moments on a consistent basis? Drew Boyd and Jacob Goldenberg, the authors of this intriguing […]
September 1, 2014

New Course: Marketing Fundamentals on Lynda.com

I’m pleased to announce the release of my latest course, Marketing Fundamentals, at Lynda.com. “Whether you’re rebuilding your marketing program from the ground up or leading […]
December 30, 2014

Five Industries Ripe for Innovation

The economic outlook for 2015 is, by most accounts, "slightly better than 2014." That, of course, depends on what industry you're in. For some, that outlook could be a lot better with an injection of good, old fashioned innovation. Here is my short list of five industries most ripe of innovation in 2015.
January 26, 2015

15 Biggest Innovations in Health Tech

15 Biggest Innovations in Health Tech
February 2, 2015

Why Super Bowl Commercials Are So Effective

Super Bowl commercials capture our attention because they tend to be highly creative and well-produced. At around $4 million dollars for a thirty second spot, Super Bowl advertisers need to create the best, most innovative commercials possible. To do that, they use patterns. Professor Jacob Goldenberg and his colleagues discovered that 89% of 200 award winning ads fall into a few simple, well-defined design structures. Their book, "Cracking the Ad Code," defines eight of these structures and provides a step-by-step approach to use them.