by Drew Boyd | Aug 4, 2014 | Emergent Customer, Evaluation Ideas, Google, Idea Generation, The Wheel
When describing the SIT method, I sometimes say it’s like using the voice of the product. That’s because SIT is based on patterns that are embedded into the products and services you see around you. If products could talk to you, they would describe the five patterns...
by Drew Boyd | Jul 28, 2014 | Uncategorized
Philips North America announced the launch of the second annual Philips Innovation Fellows competition, in conjunction with the release of its 2014 North America Innovation Report. According to the report, nearly two-thirds of North Americans consider themselves...
by Drew Boyd | Jul 21, 2014 | Uncategorized
Creative marketers use a clever little tool called fusion. Fusion links a product to a message in a creative way that communicates the value inherent in the product. Fusion creates a visual connection between the product and a symbol representing the value. When a...
by Drew Boyd | Jul 14, 2014 | Evaluation Ideas, Idea Generation, Jacob Goldenberg
A common problem in photography is the occurrence of red-eye, like you see here. Redeye happens when the flash of a camera goes into the eyeball. It hits the back of your eye which has a lot of tiny blood vessels. The light picks up the red color from the blood in...
by Drew Boyd | Jul 7, 2014 | Uncategorized
You can use an innovation method like S.I.T. on your own. But there are times when you want to use it in a group with your colleagues. After all, innovation is a team sport. Innovating in groups lets you harness the brainpower of others. Here are some tips and...
