by Drew Boyd | Mar 24, 2014 | Evaluation Ideas, Help, Idea Generation, Inside the Box Innovation, Jared Diamond
Creativity is what you do in your head to generate an idea, while innovation is the process of putting it into practice. You need both to succeed, which may be why the number of new books on these topics seems to grow every year. Yet despite the popularity of this...
by Drew Boyd | Mar 17, 2014 | Uncategorized
Back in 2008, biology professor Gretchen LeBuhn at San Francisco State University was growing exceedingly concerned. Her study of bee populations in Napa Valley, California, showed that the number of wild specialist bees (bees that specialize in pollinating certain...
by Drew Boyd | Mar 10, 2014 | Academic Focus, Evaluation Ideas, Google, Idea Generation, Inside the Box Innovation, The Economist
Columbia Business School is offering a three-day Executive Education program called Marketing and Innovation. The program will teach Systematic Inventive Thinking as well as other key innovation concepts. The program will be held June 17-19 and November 18-20 in New...
by Drew Boyd | Mar 3, 2014 | Uncategorized
One very effective, but nonintuitive way to use Multiplication is to multiply the most offending component in a problem and then change it so that it solves the problem. Yes, you actually make more of the very thing you are trying to discard. The key is to duplicate...
by Drew Boyd | Feb 24, 2014 | Uncategorized
How do you get your competitor to promote your value proposition? By thinking inside the box, or, in this case, using the box. DHL did just that in the highly competitive package delivery category. Shipping companies compete on the basis of speed, convenience, and...
