by Drew Boyd | Apr 27, 2021 | Google, Idea Generation, Innovation Method
We face hundreds of distractions every day. There is no way to escape them completely. We can’t just get up every morning and spend hours thinking silently. What are we to do in this world that is full of distractions and clutter, then? Take advantage of them. Whether...
by Drew Boyd | Apr 13, 2021 | Google, Idea Generation, Innovation Method
Charities and nonprofit organizations need to be just as innovative – and in some ways, they have to be even more innovative than for-profit organizations. Think about it. Charities and nonprofits have limited resources. They have constant pressure on their mission...
by Drew Boyd | Mar 9, 2021 | Google, Idea Generation, Innovation Method
Cliches oftentimes do a good job of communicating what your point is. Other people understand them readily, but using the same old cliches can get boring. If you want to get your message across to whoever you’re communicating with (family, colleagues, customers, and...
by Drew Boyd | Feb 9, 2021 | Google
Are you one of those people that a company would choose to call to get feedback about their products or services? Do you have the right characteristics? In business, we call it the voice of the customer. And it turns out, there are certain types of people who are...
by Drew Boyd | Jan 5, 2021 | Google, Idea Generation, Innovation Method
The next time you come up with a great idea, don’t share it with anyone! Sounds absurd, right? Here’s a better way of saying that: If you want your ideas to have the best chance of getting accepted and implemented, then be careful how you share them. People...
by Drew Boyd | Oct 6, 2020 | Google, Idea Generation, Innovation Method
Procter & Gamble was able to take an air freshener product that was lagging at 4th place in terms of market share – to 1st place, adding 20 points of market share in just four months. How did they do that? It’s a simple tool called the Multiplication Technique....
