Innovation in Practice Blog

October 20, 2020
Published by Danny Ozment at October 20, 2020
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The Myth of Post-it Notes and Other Serendipitous Inventions: Why Pure Chance is Not Your Creative Friend

Chocolate chip cookies, penicillin, Velcro, microwave ovens, the game of basketball, and Post-It Notes. What do they have in common? Well, those products were invented completely […]
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October 13, 2020
Published by Danny Ozment at October 13, 2020
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The Subtraction Technique: The Creative Power of Taking Elements Away

Subtraction is the removal of an essential core element rather than the addition of new systems or functions.  Like all the other techniques of the Systematic […]
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October 6, 2020
Published by Danny Ozment at October 6, 2020
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The Multiplication Technique: A Simple Tool with Many Creative Surprises Inside

Procter & Gamble was able to take an air freshener product that was lagging at 4th place in terms of market share – to 1st place, […]
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September 29, 2020
Published by Danny Ozment at September 29, 2020
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How to Create and Run an Innovation Pilot Program

Individuals and organizations need to learn at a rate faster than the rate of change. And innovation pilot programs help you do that.  But how do […]
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September 22, 2020
Published by Danny Ozment at September 22, 2020
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Fixedness: Your Main Barrier to Creative Thinking

How do you develop your creativity? As much as you want to or need to be creative, sometimes, there’s something that seems to block it. And […]
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September 15, 2020
Published by Danny Ozment at September 15, 2020
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Process Innovation: Unlocking New Value in What You Do Everyday

The Systematic Inventive Thinking or SIT method is not only applicable to products, it’s also highly valuable in innovating services and processes.  Here are two ways […]
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September 8, 2020
Published by Danny Ozment at September 8, 2020
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Innovation Dream Teams: The Secret Formula to Drive Team Success

When you’re talking about innovation, a traditional brainstorming approach doesn’t work. If you want to generate better ideas, you have to be able to create your […]
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September 1, 2020
Published by Danny Ozment at September 1, 2020
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Why People Resist Our Innovative Ideas and How To Overcome It

With innovation comes resistance. They define each other. An idea simply cannot be innovative unless it’s met with resistance. Because of this, we should see resistance […]
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August 25, 2020
Published by Danny Ozment at August 25, 2020
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How to Use the Closed World Principle of Creativity

Creative thinking can be systematic and routine. All you have to do is learn how to use your brain and learn a new way to generate […]
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August 18, 2020
Published by Danny Ozment at August 18, 2020
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Divide and Conquer – How to Use the Division Technique

A common misconception is that creativity is a gift you are born with. People believe that if they don’t have it right from birth, they have […]
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June 4, 2013
Published by boydadmin at June 4, 2013
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Inside the Box: A Proven System of Creativity for Breakthrough Results

Next week, Jacob Goldenberg and I will launch our new book, Inside the Box: A Proven Method of Creativity for Breakthrough Results. It is the first book to detail the innovation method called Systematic Inventive Thinking, the subject of this blog for the last six years. In the twenty years since its inception, SIT has been expanded to cover a wide range of innovation-related phenomena in a variety of contexts. The five techniques within SIT are based on patterns used by mankind for thousands of years to create new solutions. These patterns are embedded into the products and services you see around you almost like the DNA of a product or service. SIT allows you to extract those patterns and reapply to other things.
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June 10, 2013
Published by boydadmin at June 10, 2013
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Creativity Happens Inside the Box

Inside the Box: A Proven System of Creativity for Breakthrough Results is AVAILABLE NOW at www.insidetheboxinnovation.com.
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June 17, 2013
Published by boydadmin at June 17, 2013
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Inside the Box Makes Front Page of The Wall Street Journal

The Wall Street Journal featured our new book, Inside the Box: A Proven System of Creativity for Breakthrough Results (Simon & Schuster), on the front page of the weekend edition. Jacob and I contributed the feature article which is adapted from the book. Here are some excerpts.
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July 22, 2013
Published by boydadmin at July 22, 2013
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Strategy+Business: Thinking Inside the Box

Books about business innovation seem to arrive as quickly as ideas on a whiteboard in a brainstorming session. But Inside the Box: A Proven System of Creativity for Breakthrough Results (Simon & Schuster, 2013), by Drew Boyd and Jacob Goldenberg, jumps out for its counterintuitive take on creativity.
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March 30, 2015
Published by boydadmin at March 30, 2015
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Contradictions: A Pathway to Creativity

A contradiction exists when a particular situation contains features or ideas that are connected yet directly opposed to one another. When we call something (or someone) inconsistent, we typically mean that a contradiction exists. In the case of the Spanish Civil War, the contra- diction was the conflict between parachuting more supplies (needed by the troops) and the requirement to use fewer parachutes (because of the shortage).
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