Innovation in Practice Blog

December 9, 2019

How to Enhance Innovation with Learning and Development Training

by Max Maccarone Innovation is an inescapable fact of being in business in today’s market. Advancements and developments in technology mean that nearly every industry has […]
August 13, 2019

Moms Who Dominate the Closed World Principle

If you’re remotely familiar with “mom life” you know that unpredictable needs arise at a moment’s notice. BuzzFeed recently highlighted these daily realities by capturing the […]
August 5, 2019

What is a Diaper Worth? An Example of Value and Pricing

When it comes to pricing a product, one principle rises above the rest.  A price is inextricably linked to the value a customer places on that […]
July 1, 2019
UNDER ARMOUR VIA U.S. PATENT AND TRADEMARK OFFICE

Task Unification: Under Armour ‘Smart Sneaker’ Uses Task Unification and Attribute Dependency

Wouldn’t your regular workout be that much better if recovery time was reduced to a minimum? Under Armour thinks so and has just filed a patent […]
June 3, 2019

Global Innovation Platform SOSA Partners with Elron

SOSA, the leading global innovation platform that connects international organizations to innovative technology, has entered into a strategic partnership with Elron, a top Israeli early stage investment […]
May 6, 2019

Featured in BBC Article

I had the privilege of recently being interviewed by Alex Hannaford, a BBC journalist for an article that ran last week. In his article, “How hindsight […]
April 16, 2019

Be a Catalyst for Change

Professors change the world, once student at a time. I’m regularly asked about my transition to academia. The first question I ask the professional considering the switch is whether he […]
March 25, 2019

Announcing LinkedIn Learning a-la-carte!

Many of you enjoy the benefit of sharpening your skills through LinkedIn Learning courses. To date, LinkedIn offers access to their entire course library via subscription. […]
February 27, 2019

Thinking Outside the Box About “Outside the Box”

Guest post by Bill Fanelli Last fall I attended a workshop led by author, marketing consultant, and University professor Drew Boyd. He challenged my thinking about […]
January 8, 2019

Now is the time to prepare

There are a lot of people standing in a lot of lines for academic positions. You need to find the lines that are most likely to lead to a job for you.
June 30, 2009

Innovation Sighting: Task Unification at Airports

Placing advertisements on objects such as billboards and taxis is nothing new. But here is a new twist using task unification. It is one of five templates in the corporate innovation method called S.I.T. Task Unification assigns an additional "job" to an existing resource. Here is an example as reported in USA Today:
July 19, 2009

Innovation Sighting: Multiplication at Taylor Guitars

Here is an example of the Multiplication Template, one of five in the corporate innovation method called S.I.T.. It is from the Taylor Guitars, one of the leading companies in the category and one of the most innovative. The Multiplication Template makes copies of components but changes the copies in some way from the original. Taylor has multiplied the pickguard of their electric guitar series, but changed the configuration with different styles of magnetic pickups (the part that translates the sound from the strings). It is a clever idea because guitar owners can re-configure their guitar for different playing situations. It helps Taylor Guitar extend their product reach into the aftermarket for guitar parts and maintain a more loyal following of customers.
August 14, 2009

Innovation Sighting: Web Site Morphing with Attribute Dependency

Imagine a Web site that detects a visitor's "thinking" style and "morphs" its look and feel to suit that visitor's style? Professor Glen Urban and his colleagues at M.I.T. describe an approach in the Sloan Management Review article, "Morph the Web To Build Empathy, Trust and Sales." They collaborated with BT Group, the UK-based telecom company to create a website that learns whether a person prefers a more analytical style versus a holistic style, and whether the person is a more visual versus verbal in how they process information. Once the Web site learns this (based on a few preliminary clicks on the site), it adapts itself to present information in an optimal way:
October 4, 2009

Innovation Sighting: The Division Template in Elevators

What is the first thing you do when you step into an elevator? Push the button of the floor you are going to. Not so with a new breed of elevators manufactured by Schindler North America. These elevators have the buttons on the outside, not inside. The buttons for selecting your floor are on each floor. Instead of just pushing a single up or down button to hail an elevator, you push the button for the floor you want as though you were inside. The Division Template is the culprit here. In this innovation sighting, the elevator floor button panel was divided out and placed back into the system...outside the elevator cab. Very novel, useful, and surprising. To use Division, make a list of the components, then divide out a component. Divide functionally or physically and place it back somewhere in the system. Use Function Follows Form to identify potential benefits, feasibility, challenges, and adaptations.
November 9, 2009

Innovation Sighting: Smart Floors Using Attribute Dependency

In a world where gravity is ever present, floors are essential.  We spend most of our waking hours standing or walking on them.  But we tend […]
November 30, 2009

Innovation Sighting: Social Innovation Using S.I.T.

How do you get people to be more socially responsible? Here is an examples that demonstrate the use of Task Unification, a template from the corporate innovation method called S.I.T.:
December 28, 2009

Innovation Sighting: The Multiplication Template and Virtual Reality

People are fascinated with the idea of human cloning after researchers cloned a sheep in 1997. The debate about the risks and benefits of human cloning rages on. What if you could clone yourself in a virtual sense? Even better, imagine cloning yourself into another person's body? What would you feel? What would you learn? How would your life be better? Dr. Henrik Ehrsson, a neuroscientist from Karolinska Institute in Sweden, has pioneered a method of allowing us to get out of our bodies and into the body of someone else...virtually...so that you sense whatever the other person senses. We "clone" ourselves everyday with simple technologies like a mirror or camera. But this is different. This technique clones you into another form so you can experience life from that point-of-view.
January 25, 2010

Innovation Sighting: Task Unification with the iPhone

The iPhone is an incredible platform for innovation. As it becomes more popular, it invites even more innovation. Many of the iPhone's functions demonstrate the Task Unification template of the corporate innovation method called S.I.T.. Task Unification is a pattern of that assigns an additional job to an existing resource or component within a product or service. To use Task Unification is practice, we start by listing the components of the product or service. Then we assign non-intuitive tasks to some of the components randomly. The idea is to create weird, ambiguous "virtual products" that don't seem to make any sense. Then we work backwards from this hypothetical "solution" to a possible problem that it addresses. Linking the solution to a problem creates an idea.
February 15, 2010

Innovation Sighting: Subtraction on CPG Products

Here are two CPG products from this week's Best New Product Awards. I tried them at home and noticed a pattern. That pattern suggests a different way to use the Subtraction Template of the innovation method, S.I.T.. The question is whether that pattern can be replicated on other products to create line extensions and new categories. The first product is the Bounce® Dryer Bar from Procter & Gamble. The second is the Scrubbing Bubbles® Toilet Cleaning Gel from SC Johnson. See if you can spot the pattern in each:
March 8, 2010

Innovation Sighting: The Division Template on a Cell Phone

LG Electronics is getting ready to announce their third annual Design the Future Competition. Last year, more than 800 entries were submitted by consumers with their take on the future of mobile communications. The winning entry is the focus of this month's Innovation Sighting.