by Drew Boyd | Aug 9, 2010 | Evaluation Ideas, Innovation Method, Kickstarter
How should firms identify innovation opportunities and predict market potential at very early stages and in new areas (“green fields”) and ambiguous environments? Here are three approaches: 1. Find Innovation Adjacencies: Adjacent markets are an attractive way to...
by Erica Gage | Apr 6, 2008 | Innovation Method, Kickstarter, The Wheel
How do you innovate a business model? You can create new products and services within the current business model to drive growth. Or you can create a new business model and open up a whole new world of possibilities for the firm. Either innovate within the current...
