by Drew Boyd | Oct 6, 2020 | Google, Idea Generation, Innovation Method
Procter & Gamble was able to take an air freshener product that was lagging at 4th place in terms of market share – to 1st place, adding 20 points of market share in just four months. How did they do that? It’s a simple tool called the Multiplication Technique....
by Drew Boyd | Sep 8, 2020 | Google, Idea Generation, Innovation Method
When you’re talking about innovation, a traditional brainstorming approach doesn’t work. If you want to generate better ideas, you have to be able to create your innovation dream team in a systematic way. Different Roles in an innovation Dream Team The Team...
by Drew Boyd | Sep 1, 2020 | Google, Idea Generation, Innovation Method
With innovation comes resistance. They define each other. An idea simply cannot be innovative unless it’s met with resistance. Because of this, we should see resistance as a good thing. It is not a problem to encounter resistance when pitching an innovative idea. We...
