Innovation in Practice Blog

May 4, 2021

How to Use Teamwork to Become More Innovative

Creativity is a team sport. It is not a solo event.  When you try to generate creative ideas all by yourself, you’re sitting in a vacuum. […]
April 27, 2021

How to Take Advantage of Distractions for Greater Creativity

We face hundreds of distractions every day. There is no way to escape them completely. We can’t just get up every morning and spend hours thinking […]
April 20, 2021

How to Generate Creative Ideas At Home, Work, and Everywhere In Between

Creativity is nothing more than combining two things in an unexpected way. However, it is critical that it really is unexpected. For example, if you mash […]
April 13, 2021

Creativity for Charities: How to Apply the SIT Techniques to Be More Creative and Resourceful

Charities and nonprofit organizations need to be just as innovative – and in some ways, they have to be even more innovative than for-profit organizations. Think […]
April 6, 2021

Gender Role in Creative Thinking – Not What You Think!

Guess who’s more creative – men or women?  Well, neither is more creative than the other because both are equally creative. They just have different roles […]
March 30, 2021

Why People Resist Our Innovative Ideas and How To Overcome It

Try to recall and go back to those moments when your ideas got rejected. How did you handle those rejections? Did you just instantly give up? […]
March 23, 2021

Rock, Paper, Scissors: The Secret Key to Unlocking Your Creative Potential

No matter who you are, it doesn’t matter if you’re born creative or gifted in some way, everyone has the potential to become more creative, regardless […]
March 16, 2021

Creativity? Make It Someone Else’s Problem

Are you in a creative rut? Then make it someone else’s problem.  Now, it doesn’t mean you should just stop being creative and outsource your creative […]
March 9, 2021

Avoid Cliches Like the Plague – How to Speak and Write More Creatively

Cliches oftentimes do a good job of communicating what your point is. Other people understand them readily, but using the same old cliches can get boring.  […]
March 2, 2021

Two New Apps to Help You Learn Creativity

Can you learn to be more creative?  100%! There are lots of ways for you to learn about systematic creativity. In fact, here are two amazing […]
January 9, 2012

Redeploying Your Core Competencies

Read this partial list of core competencies for a particular firm and try to guess what industry it is in: 1. Consumer insights: understanding what consumer want 2. Design: making things easy to use 3. Innovation: coming up with new ideas routinely 4. Systems integration: making things work together 5. Customer relationships: forming and maintaining customer loyalty From this list alone, you could imagine this firm being part of virtually any industry. In fact, the firm with these core competencies would likely be the leader of that industry. Which company owns these skills? In 2008, managers at Kodak cited these skills as their core competencies. Less than four years later, Kodak is on the verge of bankruptcy, ending the reign of a once proud and legenday 120 year old brand. It is now forced to sell its massive patent estate to raise operating cash. What happened? Many will cite the familiar reasons: failure to innovate, slow to move into digital photography, poor execution of digital photography, and so on. Yet none of these reasons are correct. Kodak was a highly innovative firm. It invented digital photography long before it wiped out its paper film business. Kodak was a marketing powerhouse. It could execute marketing campaigns and brand building with the best of them.