Sustainable innovation requires structured methods. But it also requires collaboration and information sharing among colleagues. Innovation is a team sport - groups produce better results than the lone genius. So how do you create a more favorable context for collaboration and sharing in your business unit?
Reputation is what matters. The degree to which a technical worker will share information with a colleague depends on that colleague's reputation for returning the favor. The rule of reciprocity states that people give back to those in the form they have received from others. It is a social rule taught by every human society to its members - you give back to those who have given to you. But the key is: to make the first move. You have to be seen as someone who gives and shares information with others, and has a reputation for returning the favor when others give to you.
Just as there are five techniques of systematic innovation, there are six universal principles of persuasion. These principles help people know when it's appropriate to say 'yes' to a request. For innovators, creating great ideas is the first imperative. But then the hard part starts - how to align and convice others of the value of your idea.
Take a look at this Infographic and YouTube video that explain the Six Universal Principles of Persuasion.