by Drew Boyd | Feb 7, 2009 | Evaluation Ideas, Innovative Marketing, Subtraction, The Economist, The Wheel
Visit the Applied Marketing Innovation Wiki to see a collection of inventions across a wide array of product categories as well as information about innovation consultants. The information is from students at The University of Cincinnati taking the graduate course,...
by Drew Boyd | Jan 30, 2009 | Consultants, Technology, The Wheel
As we await the arrival of Amazon’s Kindle 2.0, it is a perfect time to begin innovating their next generation device. Anytime is a good time to innovate, but it is especially meaningful to innovate just as you launch your latest innovation. It tells the world...
by Drew Boyd | Jan 8, 2009 | Innovation Method, The Economist
Learning a corporate innovation method begins with formal training, and there is no better place to do that than in graduate business school. I am looking forward to meeting the 37 students enrolled in my MBA course at the University of Cincinnati this month. The...
by Drew Boyd | Sep 28, 2008 | Creativity Tools, Technology, The Wheel
Here are ten innovations for the iPhone that I would love to see. I created these using the Attribute Dependency tool. It is the most powerful of the five tools of Systematic Inventive Thinking, but also the most difficult to learn. To use Attribute Dependency, we...
by Drew Boyd | Jun 20, 2008 | Evaluation Ideas
Relying on mergers and acquisitions for growth sends a signal that you don’t know how to innovate or how to manage it. M&A has other problems, too. Companies tend to overpay which actually destroys shareholder value. At best, firms end up paying full value,...
