Innovation in Practice Blog

January 26, 2021

What’s In a Name?

Naming objects is very useful. We name things all the time because it makes things efficient. It helps us understand our world and it’s how we […]
January 19, 2021

Mastering Creative Thinking: Two Techniques to Make Creative Thinking Stick

Becoming even just a little bit more creative will enhance what you do every day – whether at work, at home, or just about anywhere.  But […]
January 12, 2021

The Creative Power of Thinking Big: How to Improve Your Ideas with One Simple Trick

Think big. You’ve probably heard that a lot of times.  As leaders, we need to be more aggressive, take more risks, and challenge ourselves to think […]
January 5, 2021

The Temptation of Creative Ideas: How We View Ideas Differently Depending on the Source

The next time you come up with a great idea, don’t share it with anyone! Sounds absurd, right? Here’s a better way of saying that: If […]
December 29, 2020

You’re Awesome! How Sarcasm Enhances Creativity

Sarcasm is the idea of using irony in a way to mock somebody or to insult them. While sarcasm can be insulting and hurtful to somebody, […]
December 22, 2020

The Golden Rule of Creativity

The golden rule says that you should treat others as you want them to treat you.  Now, the golden rule of creativity states that if you […]
December 15, 2020

Where There’s Hope, There’s Creativity: The 5 Modes of Hoping

Do you feel like you’re never going to get any creative stuff going?  Well, never lose hope – because hope is a prerequisite to be creative. […]
December 8, 2020

What Makes Something Creative? The Characteristics of Highly Innovative Ideas

What is it about some products and services that make them more innovative and more creative than other products?  What is their secret ingredient? Well, it […]
December 1, 2020

Have You Reached Your Creative Peak?

Do you feel you’ve reached your optimum level of creativity? If not, when is that going to happen? And if yes, how do maintain that level […]
November 24, 2020

Finding Your Creative Sweet Spot: How to Make an Idea More Appealing

Not all ideas are equal. Some are okay, some are great. But don’t just throw those okay ideas away. The key is to find that creative […]
September 24, 2012

Rebooting Your Innovation Effort

Imagine you just completed an innovation program, but things went terribly wrong. So wrong, in fact, that the boss won't allow anyone to use the term "innovation" in any context. You and your colleagues spent a lot of time, money, and effort only to realize that you did not get what was promised. What do you now? How do you reboot your innovation program? Here are some tips:
December 3, 2012

Marketing Innovation: The Activation Tool in Advertising

Through a sea of clutter in the world of advertising, how do you get your message across? One technique is to actively engage the viewer. The Activation Tool invites the prospect to make an immediate action during the encounter with the ad, either in a physical way or mental way. It is particularly useful when you want to: 1. make the target audience aware of a problem, or 2. make the target audience aware of the solution. Consider this print example from the advertising agency Saatchi:
December 1, 2014

The Power of Patterns That Guide Our Thinking

Could creativity be as simple as following templates? In 1914 psychologist Wolfgang Köhler embarked on a series of studies about chimpanzees and their ability to solve problems. He documented the research in his book The Mentality of Apes. In one experiment, he took a newborn chimp and placed it in an isolated cage, before the newborn saw or made contact with other chimps. He named her Nueva.